Jakarta, 25 April 2024 - PT Bank Central Asia Tbk (BCA) reaffirms its commitment to providing social impact to the community through various sustainable development programs that can have an impact both now and in the years to come, by launching the #BuktiBaktiBCA campaign. #BuktiBaktiBCA campaign launch was marked by the premiere of the Bukti Bakti video, which was filmed on three different islands and involved community leaders of Bakti BCA partners, and the introduction of Bakti BCA Brand Ambassador, Nicholas Saputra.
Director BCA Antonius Widodo Mulyono said, "#BuktiBaktiBCA is our effort to strengthen our corporate’s legacy of contributing to building a better Indonesia. Through Bakti BCA, we are committed to continuously providing positive impacts on all aspects of people's lives including education, health, environment, and culture. Sustainable positive impacts must be created at the individual, community, and ecosystem scales. Collaboration between various parties is a crucial factor in realizing the dream of sustainable development in Indonesia, and we strive to do this under the Bakti BCA program."
The appointment of Bakti BCA's Brand Ambassador, which coincides with #BuktiBaktiBCA campaign launch, is part of the company's educational strategy to increase awareness and involvement of many parties in creating positive social impact. Nicholas Saputra has long been known as a celebrity who actively voices his concern for social and environmental issues. As Bakti BCA's Brand Ambassador, Nicholas Saputra will be involved in various Bakti BCA social activities in various aspects of life, ranging from education, health, cultural preservation, individual, and group empowerment, to the environment.
"I feel honored by BCA's trust in choosing me as the Bakti BCA Brand Ambassador. This new role as the Bakti BCA Brand Ambassador ignites my passion to contribute towards creating changes that can drive collective well-being and progress. I see Bakti BCA programs as opportunities for people to enhance their quality of life and gain equal access for development. This is what attracts me to join as the Bakti BCA Brand Ambassador," said Nicholas Saputra.
EVP Corporate Communications & Social Responsibility BCA Hera F. Haryn added, "Our commitment as an inclusive and sustainable development partner never fades. We continue to innovate to create effective and relevant solutions to address social challenges faced by society. With the latest technology, creative ideas, and strong collaboration, we believe we can expand the reach of the Bakti BCA program to provide greater benefits to many people. BCA believes that empowered individuals can empower their communities. Then, an empowered community can contribute positively to the sustainability of the ecosystem, thus creating a cycle of influence."
BCA's Bakti activities cover a wide range of areas, such as education (Bakti Pendidikan), health (Bakti Kesehatan), culture (Bakti Budaya), community empowerment (Desa Bakti BCA), and the environment (Bakti Lingkungan). In each area, BCA has specific programs to support efforts to improve quality of life and sustainable development.
To learn more about the #BuktiBaktiBCA campaign, watch Nicholas Saputra's journey as Bakti BCA's Brand Ambassador in the video titled “Sebuah Kisah Jejak #BuktiBakti BCA” on the following link https://bca.id/buktibaktibca.
Bakti Pendidikan
BCA contributes to achieving quality development goals in the field of education to strengthen the competitiveness of Indonesia's human resources through various programs, such as mentoring 20 Bakti BCA Schools, teacher training in Eastern Indonesia, support for digital economy through SYNRGY Accelerator & Academy, Business and Banking Education Program (PPBP), and Information Technology Education Program (PPTI), vocational programs through BCA Cash Management Academy, and the competency development for people with disabilities. Since 2009, BCA through Bakti Pendidikan has regularly provided scholarships and training to outstanding students in Indonesia. Until now, Bakti BCA has provided scholarships for more than 7,000 undergraduate students.
Bakti Kesehatan
BCA supports human quality empowerment for those in need through various health programs. The company is one of the funding partners with support reaching US$1 million in the program to reduce the stunting rate from BKKBN and USAID called PASTI (Partnership to Accelerate Stunting Reduction in Indonesia). From 2014 to the end of 2023, a total of 149,460 patients have received fee waivers for general medical treatment and family planning services at two BCA-supported clinics. A total of 8,131 eyes have been restored after undergoing cataract surgery through BCA's social service, and 11,936 bags of blood have been collected by BCA from blood donation activities with PMI from 2016 to 2023.
Bakti Budaya
BCA is committed to preserving diverse arts, cultures, and traditions of the archipelago through organizing performances and developing various potentials in programs such as Wayang for Students, Nusantara Academic Writing Award (NAWA), Satu dalam Cita “Sudamala”, Jazz Gunung Showcase, and support for other cultural activities. BCA has also been collaborating with local art activists and artists since 2012. In 2023, there was a showcase by talented students from wayang drama schools titled "Hanoman: What's Up with Shinta" and an exhibition of comic strips created by young comic artists supported by Marvel & DC Comics. BCA received The Indonesian World Record Museum (MURI) award as the "Company with the Most Wayang Preservation Activities" for this consistency.
To preserve the archipelago's traditional cloth and the environment, since 2022, BCA together with the Indonesia Natural Dyes Association (WARLAMI), has been conducting natural dyeing training for hand-woven groups and traditional textile enthusiasts in South Central Timor and Baduy, resulting in environmentally friendly and high-value textile works.
Desa Bakti BCA
Since 2012, BCA has provided various services and special programs to develop the potential of human resources in various villages, including financial assistance, training, facilitating access to banking services for communities, and providing facilities for local economic development. By the end of 2023, BCA provided coaching to 26 tourist villages,including 14 foster villages and 12 collaborative partner villages with Bakti BCA and the Ministry of Tourism and Creative Economy in the Indonesia Tourism Village Award (ADWI) program for 2022-2023. Several Bakti BCA villages have received various national and international awards. Recently, Taro Tourism Village and Green Bilebante Tourism Village received the Best Tourism Village award in the Update Programme category from the UNWTO (United Nations World Tourism Organization) in 2023.
A total of 403 part-time and full-time workers in 14 foster villages have been employed, and more than 1,500 business actors have participated in halal certification, export training, and expanding market access through onboarding on various marketplaces. Throughout 2023, the total revenue of BCA fostered tourist villages reached Rp8.4 billion, growing by 108.7% annually. BCA provides convenience for booking tourist package tickets for fostered Tourism Villages through the "Lifestyle" feature in the BCA mobile app.
Bakti Lingkungan
BCA is committed to supporting the government in environmental conservation to create a better and more sustainable life through various programs, such as orangutan rehabilitation & release, turtle conservation, leopard conservation, and tree planting. Besides ecological impacts, these programs also provide economic impacts to the community, one of which is through job opportunities in conservation areas and tree planting. Additionally, Bakti BCA also takes initiative in waste management by providing Bakti BCA recycling machines and compost house construction.
Consistently Supporting Common Goals - EVP Corporate Communications & Social Responsibility BCA Hera F. Haryn (left) accompanied by Bakti BCA Brand Ambassador Nicholas Saputra (center) said thatBakti BCA consistently organizes community development programs sustainably. This consistency is a manifestation of BCA's support for efforts to achieve Sustainable Development Goals (SDGs) and the vision of Indonesia Emas 2045.
Grand Collaboration for Greater Impact - Director BCA Antonius Widodo Mulyono (center), EVP Corporate Communications & Social Responsibility BCA Hera F. Haryn (third from right), SVP Corporate Communications BCA Susanti Nurmalawati (third from left), Bakti BCA Brand Ambassador Nicholas Saputra (second from left), Director Ign. Raditya Bramantya (second from right), Principal Advisor of Artemis Indonesia Hiro Whardana (far left), and CEO of Dentsu Creative Indonesia Wisnu Putra posed together during the launch of the #BuktiBaktiBCA campaign in Senayan, Jakarta, Wednesday (24/4). This campaign reflects BCA's significant collaboration with various parties to expand the social impact generated by Bakti BCA programs.
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About PT Bank Central Asia Tbk (As of 31 March 2024)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. By the end of March 2024, BCA has the privilege of serving more than 38 million customer accounts, processing around 90 million of daily transactions through a network of 1,258 branches, 19,055 ATMsas well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationships with customers, putting people first, and making a positive impact on society at large. With around 27,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
