Jakarta, 27 September 2023 - PT Bank Central Asia Tbk (BCA) is once more extending its backing to local creative enterprises by joining forces in collaboration named as BCA Goodlife X Brightspot Market 2023. This joint effort is designed to enhance the shopping and transaction experience and was scheduled to take place at Plaza Senayan, Jakarta, from September 27 to October 1, 2023, and from October 6 to 8, 2023.
BCA Goodlife x Brightspot Market 2023 showcases over 200 curated local brands from across sectors including fashion, culinary, art, and music. The event offers a unique concept that combines elements of art, music and discussions with creative industry players.
BCA EVP of Transaction Banking Business Development I Ketut Alam Wangsawijaya stated, “BCA has once again partnered with Brightspot to introduce BCA Goodlife x Brightspot Market 2023, catering to the demands of customers, particularly the younger demographic with a penchant for trends and lifestyle. This urban lifestyle pop-up marketplace event underscores BCA's dedication to promoting the sustainable growth of the creative sector.”
The rise of both local and global creative brands has had a beneficial influence on the growth of Indonesia's creative industry. Aligned with BCA's mission to expedite the achievement of the Sustainable Development Goals (SDGs), BCA remains steadfast in its dedication to fostering a sustainable creative industry. BCA Goodlife X Brightspot Market 2023 serves as a tangible manifestation of BCA's commitment to supporting its customers, especially the younger generation.
BCA Goodlife X Brightspot Market 2023 is Opening the Path for Local Brands to Showcase in the Mall - BCA EVP of Transaction Banking Business Development, I Ketut Alam Wangsawijaya (right); together with Anton Wirjono (second from the right) and Cynthia Wirjono (second from the left), co-founders of Brightspot Market; and Adrian Riadi (left), Brand Manager of Gudang Garam Signature; at the BCA Goodlife X Brightspot Market 2023 press conference. This urban lifestyle pop-up market event was located at Plaza Senayan and held in two different weeks, from 27 September to 1 October 2023 and from 6 to 8 October 2023. BCA and Brightspot Market share a common objective of enhancing the visibility of local brands among the younger generation.
BCA extends an invitation to the community to purchase locally-made products at BCA Goodlife X Brightspot Market 2023 - During this urban lifestyle pop-up market event, I Ketut Alam Wangsawijaya, BCA's EVP of Transaction Banking Business Development, can be seen engaging in a transaction at one of the event's booths. Through this initiative, BCA reaffirms its dedication to promoting the sustainable growth of the creative industry and local creative entrepreneurs in Indonesia. Additionally, it encourages the public to show their support for local products.
About PT Bank Central Asia Tbk (as of 30 June 2023)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of March 2023, BCA has the privilege of serving more than 36 million customer accounts, processing around 77 million of daily transactions through a network of 1,247 branches; 18,348 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With around 25,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
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