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07 Sep 2021

#DatamuRahasiamu Collaborative Campaign Helps Raise Fraud Awareness Among Customers

Amidst the fast-paced digital world, the banking industry strives to adapt and innovate, creating new features and services to provide customers with the best solutions. Unfortunately, fraudsters or criminals are also evolving along with our increasingly sophisticated digital world.

Coinciding with the National Customer Day, Bank Central Asia (BCA), Bank Negara Indonesia (BNI), Jenius by BTPN, Blu by BCA Digital have collaborated with Twitter Indonesia to launch the #DatamuRahasiamu educational campaign as an appreciation for people while creating a digital movement to help them keep their personal information confidential.

The campaign was previously initiated by Bank Indonesia to inform customers and the general public of the varying types of fraud.

BCA has implemented a strategy to ensure transaction security. On the other hand, the bank also educates customers to help protect their personal information. Participating in the #DatamuRahasiamu collaborative campaign is part of the bank’s initiative. Ensuring digital transaction security is a collective responsibility between banks and their customers.


The Importance of #DatamuRahasiamu Collaborative Campaign

Why is the information security awareness so important? Because information security is the customer's last defense against fraud attempts.

A fraudster usually contacts unaware victims via phone calls, text messages, emails, or social media designed to make them look as if they come from a legitimate bank. The fraudster usually pose as a bank employee.

In social engineering attacks, the fraudster’s first attempt is to cause the victim to panic, tricking them into believing there is a suspicious transaction, additional admin fee, or data update. The fraudster will then proceed to ask questions about the victim’s personal information. Causing the victim to panic is the most common strategy in a fraud attempt to steal information easily.

Things get dangerous when the victim discloses their personal information; it feels like they are giving away their keys to a thief who is about to ransack their house.

To avoid bank fraud, BCA educates its customers to ensure the confidentiality of their personal information and refrain from disclosing PINs, OTPs, or any sensitive information to strangers. Here are some tips to ensure your transaction security:

  • Beware of strangers acting on behalf of the Bank;
  • Do not disclose confidential information to anyone. This includes Personal Identification Numbers (PIN), One Time Password (OTP), Password, Response KeyBCA, Card Verification Code (CVC), Card Verification Value (CVV), or ATM card number;
  • Do not click on suspicious links you receive via emails or text messages from persons pretending to be BCA employees;
  • Should you encounter any transaction-related issues, please contact the official Halo BCA at 1500888, WA Halo BCA at 0811 1500 998, Twitter @halobca, webchat, or download the haloBCA app.


Let's inform the people around us to always keep the confidentiality of their personal information. Be a person who knows how to identify frauds and avoid them. Please visit our website  to learn more about the most common types of fraud.



Jakarta, 8 September.
PT Bank Central Asia Tbk.

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