Jakarta, 22 October 2020 - Approaching the end of the year, it is usually a good time to plan a vacation. Unfortunately, the COVID-19 pandemic that hit Indonesia and most countries in the world today requires us to minimize activities outside the home. Seeing this, PT Bank Central Asia Tbk (BCA) innovates by inviting Indonesian customers and people on a virtual vacation to BCA fostered villages in various parts of Indonesia through the LDR “Holidays from Home” Instagram Live Talk Show program. This LDR talk show discussed BCA fostered villages located in Yogyakarta.
The inaugural episode of the LDR "Holiday from Home” Instagram Live Talk Show “presented Executive Vice President CSR BCA Inge Setiawati, Vice President CSR BCA Ira Bachtar, and Kadek Arini a Travel Blogger as speakers on Thursday (22/10). This event was broadcast live through @goodlifebca's Instagram account and SolusiBCA's Youtube. Furthermore, this program will be held every Thursday from 7 to 8 pm by presenting various speakers who will thoroughly explore the uniqueness and potential of various fostered tourist villages by BCA.
“Indonesia has natural and cultural diversity that makes each region have its own charm. The Coordinating Ministry for Maritime Affairs and Investment in Indonesia noted that as of December 2019, the number of islands as a result of Indonesia's validation and verification reached 17.491 islands. Through the LDR "Holidays from Home" Instagram Live Talk Show program, BCA wants to introduce the public to BCA fostered villages that should be an option to visit while on vacation," explained Inge.
This program will also discuss the guidance carried out by BCA CSR for the fostered villages, which focuses on developing human resources for village administrators, branding standardization or designing and implementing promotional activities to physical standardization, namely the effectiveness and efficiency of supporting public facilities.
BCA continues to support tourism development through various development, expansion, and training efforts for the village administrators. Currently, BCA has 12 fostered villages spread across Sumatra, Java and Bali. There are 3 fostered villages in Yogyakarta, namely Wirawisata Goa Pindul; Pentingsari Tourism Village; and Wukirsari Wayang Tourism Village. While the other 9 tourism villages are Kampung Batik Gemah Sumilir; Doesoen Kopi Sirap; Tamansari Tourism Village; Pucak Tinggan Tourism Village; Gunung Lumut Fostered Village; Peramun Hill Fostered Village; Aik Deer Berehun Tourism Fostered Village; Sijunjung Traditional Village; and Nagari Silokek.
When the COVID-19 pandemic emerged, the training of the fostered villages was more focused on the use of digital facilities and self-adjustment so that they were able to adapt. “BCA fostered villages are ready to welcome tourists in the upcoming new normal era. The LDR 'Holiday from Home' Live Instagram Talk Show program is expected to increase public interest in visiting. We also hope to be able to help the Indonesian economy through the tourism sector," concluded Inge.
BCA Introduces Fostered Villages through the “Holiday From Home” Talk Show Program - BCA CSR Executive Vice President Inge Setiawati (left) and Travel Blogger Kadek Arini (right) chatted virtually during the “Holiday From Home” event on Thursday (22/10). BCA innovates by inviting Indonesian customers and people on a virtual vacation to BCA fostered villages in various parts of Indonesia through the LDR “Holidays from Home” Live Instagram Talk show program. Through this event, BCA wants to introduce the public to the BCA fostered villages that should be an option to visit while on vacation. This time, the LDR Talk Show discussed BCA fostered villages located in Yogyakarta.
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About PT Bank Central Asia Tbk (as of 30th September 2020)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of September 2020, BCA has the privilege of serving 23.0 million customer accounts, processing around 33 million of daily transactions through a network of 1,249 branches; 17,415 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With more than 24,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Corporate Secretary
Public Relations
Address : Jl. MH Thamrin No.1, Menara BCA 20th Floor. Jakarta 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : humas@bca.co.id
