Jakarta, September 8, 2025 – PT Bank Central Asia Tbk (BCA), through Bakti BCA has released a new video showcasing the community service initiatives of the four winning student teams from the Genera-Z Berbakti program across four Bakti BCA partner tourism villages. The video titled “Gen Z Bergerak: Bakti untuk Indonesia” highlights the journeys of Indonesia’s young generation in creating a positive impact for society, featuring Bakti BCA ambassador Nicholas Saputra alongside actress, producer, and entrepreneur Happy Salma.
The eight-minute video was created within a semi-documentary concept and presents not only the stories of the four student teams from different universities, but also the beauty and tourism potential of the villages. Viewers are invited to witness the pristine waters and turtle population of Derawan Island Tourism Village in East Kalimantan; the dolphins and waves of Teluk Kiluan in Lampung; the natural charm of Edelweiss Wonokitri in East Java; and the exotic beauty of Zamrud Lake—the world’s second-largest peat lake—located in Dayun Tourism Village, Riau.
Nicholas Saputra and Happy Salma’s involvement in the video goes beyond appearances. As panelists in the Genera-Z Berbakti judging phase, they visited the villages, engaged in discussions with students and residents, encouraged collaboration, and took part directly in program activities. Their experiences serve as the narrative voice throughout the video, building an inspiring story of how youth ideas can synergize with local wisdom to drive positive change.
“Seeing firsthand the passion and innovation of the Genera-Z Berbakti participants gives me tremendous hope. They brought not only knowledge, but also genuine sincerity to collaborate with the community. This is the essence of meaningful service,” said Bakti BCA Ambassador Nicholas Saputra.
Strong Enthusiasm for Genera-Z Berbakti Program
The launching of this video officially ended the Genera-Z Berbakti program, which has been running since March 2025. Designed as a nationwide competition, the initiative invited student proposals for community service projects. Beyond funding, Bakti BCA provided opportunities for students to implement their ideas directly in its four Bakti BCA’s partner villages.
The enthusiasm from the young generation to contribute to this program was quite high. The program received more than 250 proposals from 98 universities, both public and private, domestic and international. Eight finalist teams were selected to present their ideas before a jury, comprising Nicholas
Saputra, Happy Salma, and scientist, as well as GASING learning method founder, Prof. Yohanes Surya. The judging process can be seen via bca.id/genzjuara.
Following the judging process, four winning teams were awarded funding to implement their proposals: Universitas Indonesia (UI), Universitas Sam Ratulangi (UNSRAT), Universitas Lampung (UNILA), and Universitas Gadjah Mada (UGM). Each team carried out its project for about one month.
Profile and Innovative Programs from the Winning Teams
1. UI in Edelweiss Wonokitri Tourism Village, East Java
The UI team introduced SAVANA (Sustainable Action for Village, Agriculture, Nature, and Health) program. They succeeded in implementing edelweiss conservation action through the Edelweiss Journal, installing two rainfall monitoring devices called Si Cuhal, organizing workshops on organic pesticides for 90 farmers and students, and free health check-ups with hypertension awareness for 90 villagers.
2. UNSRAT in Derawan Island Tourism Village, East Kalimantan
UNSRAT team carried a program called “Derawan Sehat, Derawan Hebat”, focused on health and sanitation issues. During their community service, the team installed a water filtration unit with UV sterilization, set up a bioseptic system at a floating homestay in Derawan, and built a one-step biogas unit utilizing household and culinary organic waste. Aiming to foster a healthier future generation, UNSRAT also conducted educational sessions on stunting prevention and the importance of environmental sanitation for children and families.
3. UNILA in Kiluan Negeri Tourism Village, Lampung
UNILA team adopted a technology-driven approach as its main strategy. They utilized the Internet of Things (IoT) to develop a disaster early warning system called Smart Tsunami Detector. A total of five units have been installed in the waters of Teluk Kiluan, serving as a future disaster prevention system. In addition, the team successfully transplanted 150 new coral seedlings around Teluk Kiluan and planted
1.000 mangrove trees. The 10-member group also conducted an Eco Education program reaching nearly 80 residents, raising community awareness on disaster mitigation.
4. UGM in Dayun Tourism Village, Riau
The UGM team carried out a program titled “Optimizing Digital-Based Tourism Development and the Malay Cultural Center.” The 12-member group organized a local culinary exhibition and the Siak Malay Cultural Festival, which successfully attracted more than 6.000 visitors over just two days. They also introduced the Trash to Cash program, aimed at transforming waste into sources of income or economically valuable products. In addition, the UGM team implemented digital marketing and cultural storytelling training programs to further promote tourism development.
Bakti BCA hopes the Genera-Z Berbakti program can serve as a model for village development driven by science and technology, while fostering strategic collaboration between academia and the private sector to support Indonesia’s Sustainable Development Goals (SDGs).
“The Genera-Z Berbakti program represents our commitment to empowering the younger generation to contribute meaningfully to society while creating sustainable empowerment ecosystems within Bakti BCA’s partner villages. It is a living proof of implementing the creating shared value principle for Indonesia. The younger generation, with all of their aspirations, is the key source of creative ideas and innovation. Their involvement in this program is therefore crucial in preparing them to become agents of change and in realizing Indonesia’s future vision,” said Hera F. Haryn, EVP of Corporate Communication and Social Responsibility at BCA.
The journeys, innovations, and collaborations of all winning teams are captured in this inspiring video. Watch Gen Z Bergerak: Bakti untuk Indonesia on BCA’s official YouTube channel @SolusiBCA via bca.id/genzberbakti!
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“Optimizing Tourism Development through Digitalization and the Malay Cultural Center” Program in Dayun Tourism Village, Riau - A 12-member team from Universitas Gadjah Mada (UGM) organized a local culinary exhibition and the Siak Malay Cultural Festival, which successfully attracted more than 6.000 visitors over two days.
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UGM Team Helps Dayun Tourism Village Residents Turn Waste into Income - During the Genera-Z Berbakti program in Dayun Tourism Village, the UGM team designed Trash to Cash initiative, aimed to transform waste into sources of income or products with economic value. The team also implemented digital marketing and cultural storytelling training programs to further support tourism development.
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Universitas Lampung (UNILA) Team Utilizes IoT Technology to Develop Tsunami Early Warning System in Kiluan Negeri Tourism Village - Through the program “Smart Reef Initiative: Optimizing IoT for Artificial Reef Mapping as a Tsunami Early Warning System in Teluk Kiluan Village,” the UNILA team leveraged IoT technology to create an affordable tsunami early warning system by deploying artificial reefs on the seabed.
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Genera-Z Berbakti Program Protects the Hidden Paradise of Kiluan Negeri Tourism Village, Lampung - The UNILA team implemented the transplantation of 150 coral seedlings, the planting of 1.000 mangroves to restore the ecosystem, and eco-education sessions on disaster mitigation for 80 residents and children in Kiluan Negeri Tourism Village during the Genera-Z Berbakti program.
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The Universitas Indonesia (UI) Team Introduces “Si Cuhal” or Local Rainfall Information System in Edelweiss Wonokitri Tourism Village - Carrying the theme “SAVANA: Sustainable Action for Village, Agriculture, Nature, and Health” during their service program in Edelweiss Wonokitri Tourism Village, East Java, the UI team presented several innovations to address community needs, including “Si Cuhal”. In addition, they also introduce an integrated waste bank, organic pesticide workshops, free health check-ups, English language training for residents, and the development of the Edelweiss Journal as a village information platform.
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Actress, Producer, and Entrepreneur Happy Salma Joins the Genera-Z Berbakti Program in Edelweiss Wonokitri Tourism Village - Along with Bakti BCA Ambassador Nicholas Saputra, Happy took part in the filming of a video titled “Gen Z Bergerak: Bakti untuk Indonesia”, which documents the community service journeys of the four winning student teams in Bakti BCA’s partner tourism villages.
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The Universitas Sam Ratulangi (UNSRAT) Team Launches “Derawan Sehat, Derawan Hebat” Program in Pulau Derawan Tourism Village, East Kalimantan - Through this initiative, the UNSRAT team focused on health and sanitation issues by introducing several innovations, including the construction of a bioseptic system to reduce household waste pollution, the use of biogas as an alternative energy source, and educational sessions on stunting prevention and sanitation.
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Actor and Bakti BCA Ambassador Nicholas Saputra Observes Genera-Z Activities by the UNSRAT Team - Nicholas Saputra joined the students in Pulau Derawan Tourism Village, where the UNSRAT team has been carrying out their community service program. During the initiative, the team installed a water filtration unit with UV sterilization, set up a bioseptic system at a floating homestay, and built a one-step biogas unit utilizing household and culinary organic waste.
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About PT Bank Central Asia Tbk (as of 30 June 2025)
BCA is one of Indonesia's leading banks that focuses on transaction banking and provides credit facilities and financial solutions for corporate, commercial, SME, and consumer segments. At the end of June 2025, BCA served more than 42 million customer accounts, supported by 1.264 branch offices, 19.854 ATMs, as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA's presence is supported by a number of subsidiaries that focus on vehicle financing, sharia banking, securities, general and life insurance, digital banking, remittances, and venture capital. BCA is committed to building long-term relationships with customers, prioritizing mutual interests, and creating a positive impact on society at large. With more than 27.000 employees, BCA's vision is to be the bank of choice for the people and an important pillar of the Indonesian economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
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