Lampung, 26 October 2023 - PT Bank Central Asia Tbk (BCA) has significantly increased its dedication to improving the literacy of Indonesia’s younger generation with the Semarak Literasi program. Through this initiative, BCA aims to enhance literacy and create a platform for Indonesian students and young individuals who have literary achievements and interests. Furthermore, the program coincides with Language Month, celebrated every October.
This time, Semarak Literasi visited SMPN 1 Gadingrejo, Lampung from 26 to 28 October 2023. A total of 188 students, representing 34 elementary schools and 20 junior high schools from Pringsewu and Pesawaran, took part in the event. The opening of Semarak Literasi was attended by Head of Pringsewu Educational Office Budi Heryanto, S.E., M.M., High School Supervisor Suharno, and Head of BCA Sub-branch Office in Pringsewu Wahyu Emir Zayadi on Thursday (26/10).
BCA Vice President of CSR Krisbiakto Cahyo Adi explained, “BCA is committed to empowering the younger generation by enhancing their abilities, with a particular focus on improving their literacy skills. Recognizing the crucial role that literacy and literature play in the lives of students and young individuals, BCA organized Semarak Literasi as a dedicated effort to promote high-quality education and elevate the literacy skills of Indonesian students. This initiative is scheduled during Language Month, signifying a significant step toward achieving our mission.”
During the three-days event, BCA will organize various competitions designed to encourage students to improve their literacy skills. These competitions will include short story writing, storytelling, poetry dramatization, science olympiad, solo singing, and more.
“We are immensely proud to host Semarak Literasi in collaboration with BCA. This event provides students with a unique opportunity to immerse themselves in the world of literature, and we are confident that it will enhance the literacy skills of SMPN 1 Gadingrejo students. Our hope is that BCA’s Semarak Literasi can become an annual tradition eagerly anticipated by our students,” stated SMPN 1 Gadingrejo Principal Heru Siswanto S.Pd, M.Pd.
Before this event, the Semarak Literasi series, initiated by Bakti BCA, was inaugurated at SMAN 1 Karangmojo in Gunungkidul Regency. The launch featured Literacy Workshops for students and teachers, followed by Literary Competitions, and concluded with a Literary Festival. In alignment with the inspiring spirit of #CanDoGeneration, Semarak Literasi is planning to expand to various locations, such as DKI Jakarta, Serang, Yogya, and Jayapura, with the aim of involving 2,000 participants.
“We are thankful for the support of BCA and Semarak Literasi in Lampung. We hope that the programs and competitions, which the students have been enjoying, will positively influence their interest in reading and learning,” expressed Head of Pringsewu Educational Office Budi Heryanto.
Semarak Literasi, as it is implemented across various regions of Indonesia, serves a dual purpose. It not only strives to promote high-quality education but also functions as a bridge that connects all stakeholders. Together, they work towards enhancing the passion and nurturing the interests of the younger generation in creating their own literary works. This initiative reflects BCA’s commitment to constructing a more robust education ecosystem, while at the same time offering hope and opportunities for the younger generation to unleash their full potential.
“To maximize impact and ensure continuity, we collaborate with various stakeholders, including the government, educational institutions, and literacy activists in each region. Our goal is for BCA to contribute to the advancement of learning and literacy in Indonesia through this program,” Krisbiakto concluded.
Improving Youth Literacy in Lampung - BCA representatives (third from the right) were joined by the Head of Teachers and Education Staff Tommy Yazid Bustomi, M.Pd (center), the Principal of SMPN 1 Gadingrejo, Heru Siswanto, S.Pd, M.Pd (second from the right), and the teaching staff, inaugurated Semarak Literasi at SMPN 1 Gadingrejo, Lampung on Thursday (26/10). This event, attended by 188 students from 34 elementary schools and 20 junior high schools in Pringsewu and Pesawaran, represents BCA's commitment to enhancing literacy and providing a platform for students and the younger generation in Indonesia who demonstrate exceptional achievements and a keen interest in literature.
Sparking Entrepreneurial Spirit from an Early Age – Semarak Literasi is more than just an event for students who are passionate about literacy. It also provides students at SMPN 1 Gadingrejo with the opportunity to organize a student bazaar, providing them with valuable early entrepreneurial experience.
About PT Bank Central Asia Tbk (as of 30 September 2023)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of September 2023, BCA has the privilege of serving nearly 39 million customer accounts, processing around 81 million of daily transactions through a network of 1,252 branches; 18,705 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With around 25,000 employees, BCA’s vision is to be the bank of choice and a major pillar of the Indonesia economy.
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