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24 Mar 2021

BCA Grants the Highest Award To Their Loyal Customer

Jakarta, 24 March 2021 – In their 64th birthday, PT Bank Central Asia Tbk (BCA) further reaffirm their position that BCA is one the Indonesians’ bank of choice in providing banking solution and service for their needs. BCA continues working to be a part of its customer’s business process, in accordance with their commitment of “Always By Your Side”.

To show its highest appreciation to commercial and SME customers who loyally utilize the Cash Management solution and continue to stay with BCA for more than 45 years, BCA presented virtual award “The Most Loyal Customer BCA” as part of “How to Win Your Customer’s Heart” webinar in Jakarta on Wednesday (24/3/2011). The Webinar and virtual award ceremony was attended by President Director of BCA Jahja Setiaatmadja, Director of BCA Henry Koenaifi, EVP of Cash Management Rusdianti Salim, EVP of Secretariat & Corporate Communication Hera F. Haryn, and Marketing Observer & CEO of Frontier Group Handi Irawan D.

Customers of BCA’s Commercial and SME who received “The Most Loyal Customer BCA” are PT Gading Murni, a company in the business of retail, wholesale, and supplier of office supplies from Surabaya who has been a customer for 60 years; PT Asuransi Central Asia (ACA), a company in the field of general insurance who has been a customer to BCA for 45 years; and PT Kebayoran Pharma; a company which engages in distribution of pharmaceutical products and has been a customer of BCA for 45 years.

Jahja stated that one of the keys to success in managing customer’s loyalty is to be brave and continuously innovate in order to meet the many needs of the customers with the solutions and services provided. The customer’s real needs will continue to develop overtime, either in its volume, types, and ways to meet those needs. This must be constantly monitored by the company so it can manage the customer’s expectation and needs with the appropriate solutions and services.

“For 64 years of our growth, we keep changing and developing in accordance with the customer’s needs. BCA continues to innovate so that the banking solutions and services provided are relevant and able to answer the customer’s needs. With endless innovation and added-value that we optimally provided to customer, we are pleased that we are able to manage the loyalty of our customers in long term,” said Jahja.

Henry stated that the vast network and service ecosystem, the latest technology, and preference in BCA’s services that reached all needs are their strength in providing fast, easy, comfortable, and safe banking solutions and services to their customers. This is further supported by the development of digital cast management system based on the current trend and necessity. “For us, customer is the source of inspiration to provide the best product and service. We always try to improve the customer experience through various innovations,” Henry said.

Rusdianti added that the award given to the customer of commercial and SME who loyally utilize the cash management solution is the first one done by BCA. This moment was also to motivate all employees to improve the customer’s satisfaction and comfort in meeting their needs in financial sector.

“We would like to congratulate all winners and to give our highest appreciation to all customers who stay loyal in using BCA cash management service. We hope that the BCA cash management solution will continue to help our customer in their day by day growth and expansion,” said Rusdianti.

Webinar “How to Win Your Customer’s Heart” and Virtual Awarding “The Most Loyal Customer – (top, left-right) Marketing Observer & CEO of Frontier Group Handi Irawan, President Director of BCA Jahja Setiaatmadja, Director of BCA Henry Koenaifi, and EVP of Cash Management of BCA Rusdianti Salim, (bottom, left-right) EVP of Secretariat & Corporate Communication of BCA Hera F. Haryn, Representative of PT. Gading Murni, Representative of PT Asuransi Central Asia, and Representative of PT Kebayoran Pharma attended the virtual webinar “How to Win Your Customer’s Heart” and virtual awarding “The Most Loyal Customer” on Wednesday (24/03). BCA granted highest appreciation to the customers of commercial and SME who loyally utilize the BCA Cash Management service for more than 45 years.


About PT Bank Central Asia Tbk (as of 31 December 2020)

BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of December 2020, BCA has the privilege of serving 25 million customer accounts, processing around 32 million of daily transactions through a network of 1,248 branches; 17,623 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With more than 24,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.

For more information, please contact :

Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau

Address : Jl. MH Thamrin No. 1
Menara BCA Grand Indonesia 20th Floor
Jakarta Pusat 10310
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail :

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