Jakarta, 27 June 2026 – Genera-Z Berbakti, Bakti BCA's annual call-for-proposals program for university students, returns in 2026 with a brand-new judging format. Most participants had prepared for the competition based on the previous year's edition. However, the revamped format challenged all eight finalists to quickly adapt and develop the best strategy to convince the judging panel that their proposed programs for Bakti BCA's assisted tourism villages are feasible, impactful, and ready for implementation.
To earn the opportunity to implement their ideas in the selected villages, finalists had to navigate three rigorous stages before a distinguished panel of judges consisting of Bakti BCA Ambassador Nicholas Saputra, entertainer and sociopreneur Cinta Laura Kiehl, and scientist and social entrepreneur Tri Mumpuni.
The first stage, Idea Pitch, gave each finalist 10 minutes to present their proposed program. This was followed by the Think Tank round, where finalists had just 60 seconds to answer questions from the judges. If a judge responded or challenged their answer, finalists were given an additional 30 seconds to reply. The final stage, Head-to-Head, allowed finalists to debate one another, ask and answer questions, defend their ideas, and test the strength of their proposed programs.
Unlike the previous edition, Genera-Z Berbakti 2026 introduced a new rule: each competition stage, Idea Pitch, Think Tank, and Head-to-Head, had to be represented by a different team member. This ensured that every member of each finalist team had an equal opportunity to demonstrate their abilities before both the judges and fellow competitors.
The unexpected rule caught many finalists by surprise, including Tessa from DESA HIDUP, representing UIN Sunan Gunung Djati Bandung. "At first, I was overwhelmed and extremely nervous. But I tried my best to keep smiling. The moment I'm most proud of was when I was able to speak confidently, answer the judges' questions, and connect all of my responses in a way that I thought was meaningful," said Tessa.
A similar sentiment was shared by Laskar Selasik from Universitas Gadjah Mada. "Honestly, I was quite nervous from the beginning and even thought about asking whether someone else could take my place. But eventually, I stopped worrying about whether my answers were right or wrong. My only focus was to deliver our presentation as clearly as possible," said Faruq, one of the team's members.
Behind the intense competition and high-pressure atmosphere lies a bigger purpose. Through Genera-Z Berbakti 2026, Bakti BCA aims to encourage university students to develop innovative ideas that are practical, impactful, and ready to be implemented in the assisted tourism villages.
"We believe all eight finalists possess extraordinary potential. Now is their opportunity to prove it. We are confident that the new final-round format of Genera-Z Berbakti 2026 will help each finalist showcase their unique strengths, which they can later build upon when implementing their ideas in the selected villages," said Hera F. Haryn, BCA EVP Corporate Communication & Social Responsibility.
Four out of the eight finalist teams will be selected to implement their proposed programs in four Bakti BCA assisted tourism villages: Desa Wisata Kreatif Terong in Belitung Regency, Desa Wisata Situs Gunung Padang in Cianjur Regency, Desa Wisata Patakbanteng in Wonosobo Regency, and Desa Wisata Kakaskasen Dua in Tomohon City.
"My advice to the finalist teams is to keep their proposals simple. It's better to solve problems gradually, one step at a time, rather than trying to do everything at once and ending up with a system that is neither realistic nor sustainable," said entertainer and sociopreneur Cinta Laura Kiehl.
Follow the inspiring journey and exciting stories of the Genera-Z Berbakti 2026 finalists every Saturday on BCA's YouTube channel (@SolusiBCA), through bca.id/genzberbakti, or on BCA's partner platforms.
Photo Information 1:
Genera-Z Berbakti 2026 Introduces a New Judging Format – Teams from UIN Sunan Gunung Djati Bandung (left) and Universitas Gadjah Mada (right) compete in the final round of Genera-Z Berbakti 2026. This call-for-proposals competition introduced a new judging format, where each assessment stage, Idea Pitch, Think Tank, and Head-to-Head, must be represented by a different team member. Genera-Z Berbakti is available to watch on BCA's YouTube channel (@SolusiBCA) and partner platforms.
Photo Information 2:
Writing Their Commitment to Bakti BCA's Assisted Tourism Villages – Finalists of Genera-Z Berbakti 2026 write down their hopes and commitments to contribute to the development of Bakti BCA's assisted tourism villages. Four finalist teams will be selected to implement their proposed programs in Desa Wisata Kreatif Terong (Belitung Regency), Desa Wisata Situs Gunung Padang (Cianjur Regency), Desa Wisata Patakbanteng (Wonosobo Regency), and Desa Wisata Kakaskasen Dua (Tomohon City) from July to August 2026.
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About Bakti BCA
Bakti BCA is the corporate social responsibility umbrella of PT Bank Central Asia Tbk (BCA), focused on creating positive impact and sustainable development in Indonesia. Through Bakti BCA, the company implements various programs in education, health, the environment, culture, and community empowerment. BCA offers programs such as BCA Berbagi Ilmu, Beasiswa Bakti BCA, and makeup training and coaching for Friends with Disabilities (Teman Tuli) to support the development of the younger generation in the education sector. Bakti BCA also operates in the health sector, including health social services, free check-ups, and stunting prevention campaigns. In the environmental sector, BCA supports biodiversity conservation through turtle conservation, orangutan rehabilitation, and the protection of endemic species such as the Javan Leopard. Through these initiatives, Bakti BCA reflects BCA's commitment to growing with the community and contributing to a more sustainable future.
About PT Bank Central Asia Tbk (as of 31 March 2026)
BCA is one of Indonesia's leading banks, focusing on transaction banking and providing credit facilities and financial solutions for corporate, commercial, SME, and consumer segments. As of the end of March 2026, BCA serves 44 million customer accounts and processes more than 122 million transactions daily, supported by 1,270 branch offices, 20,336 ATMs, as well as internet & mobile banking services and the Halo BCA contact center, which is accessible 24 hours a day. BCA's presence is supported by a number of subsidiaries that focus on vehicle financing, Sharia banking, securities, general and life insurance, digital banking, and venture capital. BCA is committed to building long-term relationships with customers, prioritizing mutual interests, and creating a positive impact on society at large. With more than 27,600 employees, BCA's vision is to become the main bank of choice for the community, serving as an important pillar of the Indonesian economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CCR
Corporate Communication
Address : Jl. MH Thamrin No. 1, Menara BCA, 22nd Floor, Jakarta 10310
Phone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
