Yogyakarta, 6 November 2026 – Building a culinary business amid tight competition requires the courage to seize opportunities, the right strategy, and a strong understanding of consumer needs. This principle has driven the journey of Rocket Chicken, a fast-food chain that has grown from a single outlet in 2010 to more than 1,450 branches across 90 cities in Indonesia. Throughout its journey, banking support from PT Bank Central Asia Tbk has been an integral part of the company's efforts to fulfill its transaction, financing, and operational management needs.
Owner and CEO of Rocket Chicken Nurul Atik shared that the business has been built since February 2010. Starting from a single outlet in Semarang, Central Java, he developed the fried chicken business through a franchise model and offering affordable prices. As the business began generating revenue, Rocket Chicken started utilizing BCA’s banking services to support its operational needs.
"Ever since the business started operating and generating revenue, we immediately turned to BCA. I found their service to be exceptional. For me, service is a crucial consideration because in running a business, ease of transactions and financial management are essential," said Atik when interviewed at his residence in the Special Region of Yogyakarta, Friday (23/10).
Atik added that BCA has extended support through financing facilities to develop Rocket Chicken's business expansion. Furthermore, training programs provided by BCA have equipped the Rocket Chicken management team with valuable knowledge.
The name Rocket Chicken was chosen with Atik's hope that the business would continuously soar and expand. From the beginning, he targeted the middle-to-lower consumer segment, which he recognized as holding vast market potential in Indonesia. This strategy was executed by offering affordable prices, a diverse menu selection, and gradual branch expansion.
“In the beginning, our focus was simply on getting foot traffic into the outlets and introducing our products to consumers. Even though we weren’t profitable at the start, the main thing was drawing a crowd. Once operations were underway, we evaluated our costs and pricing to ensure the business remained healthy. We also learned that regional expansion must be done with careful calculation, rather than just opening outlets across multiple cities,” said Atik.
Alongside business expansion, Rocket Chicken’s workforce grew significantly. While the company employed just 7 people at its inception, its headcount has now reached around 13,000 employees. This growing scale of operations drove the need for more structured financial and administrative management, particularly in disbursing payroll to staff across various outlets.
To meet these needs, Rocket Chicken utilizes BCA Bisnis payroll services. This service helps the company manage payroll more practically and systematically, while making it easier to track salary disbursements to employees. “For payroll, the process is much easier now because it’s automated. We can monitor whether employee salaries have gone through, making management far more practical,” said Atik.
BCA EVP of Corporate Communication & Social Responsibility Hera F. Haryn, said that Rocket Chicken’s growth reflects the importance of access to financing and banking services in supporting business development. In line with this, BCA continues to expand loan disbursement to various sectors, including SMEs, while continuing to prioritize the principle of prudence.
“BCA is committed to supporting national economic growth by disbursing credit across various sectors, including SMEs. We strive to provide financing solutions and banking services that help business owners strengthen their business capacity, boost productivity, and develop their businesses sustainably,” said Hera.
As of September 2026, BCA’s SME loans reached Rp149.2 trillion, reflecting a 15.4% year-on-year (YoY) growth. This increase was part of a 17.2% YoY rise in BCA’s productive loan, which totaled Rp831 trillion and encompassed corporate and commercial financing.
In addition to financing disbursement, BCA also presents various initiatives to expand MSME owners’ access to banking services. One of them is through BCA Expo 2026 and BCA UMKM Fest 2026, which involved more than 1,600 business owners. BCA also offers the Kredit Multiguna Usaha (KMU) Hari UMKM 2026 with interest rates starting from 5.81% effective per year as a financing alternative to support business development needs.
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BCA Supports Rocket Chicken’s Soaring Growth to Over 1,450 Outlets Across 90 Indonesian Cities – Rocket Chicken Owner and CEO Nurul Atik expanded this Semarang-based fast-food chain from a single outlet in 2010 to more than 1,450 outlets spread across 90 cities in Indonesia. Throughout its business journey, Rocket Chicken has relied on BCA’s banking services, ranging from streamlined transactions and business payroll services to financing facilities that support both operations and business expansion. BCA remains committed to supporting MSMEs through banking solutions, mentorship, and financing access to drive sustainable business growth.
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About PT Bank Central Asia Tbk (as of 30 September 2026)
BCA is one of the leading banks in Indonesia focusing on transaction banking as well as providing credit facilities and financial solutions for corporate, commercial, SME, and consumer segments. At the end of September 2026, BCA served more than 42 million customer accounts and processed more than 125 million transactions daily, supported by 1.278 branch offices, 20.268 ATMs, as well as 24-hour internet & mobile banking services and Halo BCA contact center. BCA's presence is supported by several subsidiaries focusing on vehicle financing, Syariah banking, securities, general and life insurance, digital banking, and venture capital. BCA is committed to building long-term relationships with customers, prioritizing mutual interests, and creating a positive impact on the wider community. With more than 27.600 employees, BCA's vision is to be the bank of choice and the mainstay of society, serving as an essential pillar of the Indonesian economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CCR Corporate Communication
Address : Jl. MH Thamrin No.1, Menara BCA Lt. 22. Jakarta 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
