Jakarta, 23 May 2024 - PT Bank Central Asia Tbk (BCA) continues to innovate to serve the diverse needs of customers in various segments. As a result of these efforts, BCA received a number of awards at the Marketeers Youth Choice Award 2024. The myBCA application, which is one of the forefronts of BCA's mobile banking solutions, won Gold predicate in the Banking Mobile Apps category.
Marketeers Youth Choice Award is an annual award given to various brands favoured by Indonesian youth. Reporting on the official Marketeers website, the survey was conducted to more than 2,000 Gen Z consisting of high school, university students, and fresh graduate workers. The survey was conducted online in Jabodetabek, Serang, Bandung, Malang, Madura, Padang, Surabaya, Makassar, Yogyakarta, Medan, Lampung and Sumba.
BCA President Director Jahja Setiaatmadja said, "We present myBCA as an integrated service application of the future. Since its launch in 2021, we are grateful that myBCA is now top of mind among Gen Z for mobile banking applications. We would like to express our deepest gratitude to all our beloved customers, the support of all stakeholders, and the hard work of BCA people across the country."
With the myBCA application, customers only need a single user ID (BCA ID) to access all account information they have with BCA, from savings, deposits, investments, credit cards, consumer loans, to BCA rewards. Throughout 2023, BCA has added a number of features to improve the convenience of customer transactions. These include debit and credit card control, biometric login, ease of investing through the Welma feature, vehicle and electricity tax payments, QRIS Customer Presented Mode, and BCA Paylater.
Recently, myBCA application has been equipped with QRIS Transfer, QRIS cross border, instant access to QRIS payments, converting credit card transactions into BCA installments, bill payments and PLN token purchases, and OneKlik account activation and settings.
BCA Wins Three Other Awards
In addition to the myBCA application, BCA's Tahapan Xpresi product was also awarded Gold in the Saving Account category. Not only that, Flazz won an award in the E-money category with a Silver predicate. BCA was also selected as a Dream Workplace by Gen Z with a Silver predicate.
"We hope that this award will motivate us to continue to ensure that our transaction banking platform is secure and reliable, as well as a relevant solution for our customers' needs, so that we can continue to increase the number of transactions and expand BCA's customer base," concluded Jahja.
Tahapan Xpresi developed from the Tahapan product, a savings product prioritized for young people. With Tahapan Xpresi, young BCA customers can choose from more than 50 card designs to "Xpresi" themselves in a unique and different way. The minimum initial deposit to open Tahapan Xpresi is also low, at a minimum of Rp50,000, consisting of Rp25,000 as initial deposit and Rp25,000 as card printing fee. Customers with Tahapan Xpresi saving products can also join the online forum for Tahapan Xpresi Community at facebook.com/XpresiBCA and twitter @XpresiBCA.
Flazz is a multifunctional transaction card with RFID (Radio Frequency Identification) chip technology that facilitates and accelerates cashless payment processes. As of March 2024, there are more than 26 million Flazz cards circulating in the community. The public can now more easily and conveniently use Flazz, after the presence of Flazz Gen 2 with a new logo (there is an icon like wifi) which can be recharged via myBCA and BCA mobile anytime and anywhere.
Meanwhile, BCA is grateful for the Dream Workplace award on this occasion. BCA recognises that quality human resources are valuable assets that must be maintained. A positive work environment will have a positive impact on employee satisfaction. To achieve this goal, BCA has an Employer Value Proposition (EVP) of Friendly Environment and Continuous Improvement. With approximately 27,000 employees across Indonesia, BCA has always instilled the work spirit of 'ONE BCA' which applies the spirit of 'One Goal, One Soul, One Joy' to foster employee productivity in a sense of close kinship.
Photo Caption 1:
Awarded by Marketeers Youth Choice Award 2024 - The myBCA application, one of BCA's frontline mobile banking solutions, has won Gold in the Banking Mobile Apps category of the Marketeers Youth Choice Award 2024. The award is the result of hard work and innovation in serving the diverse needs of customers across various segments. The Marketeers Youth Choice Award is an annual award given to brands favored by Indonesian youth.
Photo Caption 2:
Win Three Other Awards - In addition to the myBCA app, BCA's Tahapan Xpresi product also won Gold in the Saving Account category. In addition, Flazz won an award in the E-money category with a Silver predicate. BCA was also selected as a Dream Workplace by Gen Z with a Silver predicate. These awards are a new motivation for BCA to continue improving the quality of service to customers.
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About PT Bank Central Asia Tbk (As of 31 March 2024)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. By the end of March 2024, BCA has the privilege of serving more than 38 million customer accounts, processing around 90 million of daily transactions through a network of 1,258 branches, 19,055 ATMs as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationships with customers, putting people first, and making a positive impact on society at large. With around 27,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
