Jakarta, September 9, 2021 – Efforts to educate the market is an important thing to do to increase public knowledge and brand awareness of the company. Therefore, PT Bank Central Asia Tbk (BCA) is always committed to providing education through digital financial literacy marketing campaigns with Kumparan. The digital financial literacy in the form of the BCA Podcast Together (PODBAR) segment, "Lifehack of Online Shopping Ala Nycta Gina in the Midst of a Pandemic" and Podcast Lab "Tips #AwasModus Ala Yasmin Wildblood" which can be watched on the official Kumparan Youtube channel. The tangible manifestation of this commitment has also succeeded in bringing BCA back to make achievements in The 2021 Marketeers OMNI Brands of the Year event.
The award was given virtually by Marketeers as the organizer of The 2021 Marketeers OMNI Brands of the Year to BCA SVP of Marketing Communication Norisa Saifuddin on Thursday (09/09) which was broadcast live on Youtube.
''As a company that is committed to 'Always by your side', it is our commitment and responsibility to be able to provide education to the public, especially in financial matters. It is an honor for BCA to be able to receive this award. In addition, we also appreciate the support from Kumparan in our efforts to provide financial literacy education to the public digitally through the podcasts on Youtube which can be watched by the whole community," said Norisa.
Marketeers OMNI Brands of the Year is an award event held by MarkPlus, Inc., a marketing consulting firm that was founded in 1990 by Hermawan Kartajaya and is based in Jakarta, Indonesia. This award is an appreciation from MarkPlus, Inc. for brands that have succeeded in creating an omnichannel marketing strategy approach or in other words, it can combine various elements such as online and offline customer services, especially in marketing activities, as well as other elements.
This year is the second time for BCA to receive this award. ''This award is expected to be our motivation to keep improving knowledge and awareness for the community, especially in financial matters. It can also increase brand awareness and customer engagement between BCA and the community," concluded Norisa.
BCA and Kumparan Won the 2021 Marketeers OMNI Brands of the Year Award – SVP of Marcomm Norisa Saifuddin (Left) received this award virtually on Thursday (09/09). Marketeers OMNI Brands of the Year is an annual award event held by Marketeers. This year is the first time for BCA to receive this award.
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About PT Bank Central Asia Tbk (as of 30 June 2021)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of June 2021, BCA has the privilege of serving more than 26 million customer accounts, processing around 41 million of daily transactions through a network of 1,013 branches; 17,721 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With more than 25,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
For more information, please contact :
PT BANK CENTRAL ASIA TBK
Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau
Address : Jl. MH Thamrin No. 1
Menara BCA Grand Indonesia 20th Floor
Jakarta Pusat 10310
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
