Jakarta, 30 March 2017 - PT Bank Central Asia Tbk (BCA) takes pride in another achievement recognizing its successful strategy in developing digital banking solutions and digital marketing strategies to meet the diverse needs of customers in the era of rapidly growing information technology. Proving its brand solidity, BCA won 8 awards at the Infobank Digital brands Awards 2017.
Vice President of Consumer Business BCA I Ketut Alam Wangsawijaya attended the event to receive the award at Shang-ri La, Jakarta, Thursday (3/30). BCA nabbed eight awards, including Golden Trophy for the category of Conventional Commercial Bank Debit Card, Golden Trophy for the category of Conventional Commercial Bank Deposits, 1st Rank for the category of Vehicle Ownership Loan Conventional Commercial Bank, 2nd Rank for the category of Conventional Commercial Bank Savings, 2nd Rank for the category of Conventional Commercial Bank Deposits, 2nd Rank for the category of Conventional Commercial Bank Credit Card, 2nd Rank for the category of Conventional Commercial Bank Debit Card, and 2nd Rank for the category of Wealth Management Conventional Commercial Bank.
“In order to maintain the power of its brand in today’s digital era, BCA continues to support innovative digital banking services to enable customers to enjoy transactions quickly, easily, safely and conveniently. The commitment is based on our efforts in order to stay ahead in providing the latest technology to support integrated multi-channel banking solutions. BCA recognizes the importance of social media roles so as to support its brand reputation and, hence, utilize them as a medium to interact with customers as well as to penetrate the market,” said Ketut.
The Infobank Digital Brands Awards 2017 is an award initiated by Infobank Magazine in collaboration with Isentia held to give appreciation to banking and finance companies as well as State Owned Enterprises that have succeeded in increasing company’s position amid increasingly fierce competition in digital era.
In determining the winners, a research was conducted by measuring and determining categories of ranks of corporate bands based on social media monitoring using Isentia Brandtology from January to December 2016. Based on the research, BCA is considered to have an excellent brand index in social media.
BCA is aware that the use of social media is no longer an option, but a necessity. Therefore, with our commitment to being Always By Your Side, we use our official social media accounts so as to bring customer satisfaction and loyalty to keep returning to BCA,” Ketut concluded.
Vice President of Consumer Business PT Bank Central Asia Tbk (BCA) I Ketut Alam Wangsawijaya (middle) received a Golden Trophy award for the category of Conventional Commercial Banks Debit Cards, presented by Country General Manager of iSentia Jakarta Luciana Budiman (left), witnessed by Editor of Infobank Eko B. Supriyanto (right) at the Infobank Digital Brands Awards 2017 at Shang-ri La Hotel, Jakarta, Thursday (3/30). In the event, BCA won eight awards, two of which are Golden Trophy for the category of Conventional Commercial Bank Debit Card and Golden Trophy for the category of Conventional Commercial Bank Deposits.
The Infobank Digital Brands Awards 2017 is an award initiated by Infobank Magazine in collaboration with Isentia held to give appreciation to banking and finance companies as well as State Owned Enterprises that have succeeded in increasing company’s position amid increasingly fierce competition in digital era. Based on Isentia Brandtology research, conducted from January to December 2016, BCA is considered to have an excellent brand index in social media as its medium to interact with customers and penetrate the market.
About PT Bank Central Asia Tbk (as of 31 December 2016)
PT Bank Central Asia Tbk (BCA) is one of the leading private banks in Indonesia focusing on business banking transactions, credit loan facilities, and financial solutions for the corporate, commercial and SME, as well as individual customers. At the end of December 2016, BCA facilitated banking transactions for more than 15 million customers, through 1,211 branches, 17,207 ATMs, and more than 400,000 EDC, supported by 24-hour internet and mobile banking.
For more information, please contact :
PT BANK CENTRAL ASIA TBK
Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau
Address : Jl. MH Thamrin No. 1
Menara BCA Grand Indonesia 20th Floor
Jakarta Pusat
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
