Jakarta, 15 September 2026 - PT Bank Central Asia Tbk (BCA) continues to strengthen its support for local economic development and sustainable tourism through the Desa Bakti BCA program. One such initiative is the availability of tour packages in the Lifestyle section of the myBCA app, making it easier for the public to discover and book a variety of community-based travel experiences. To boost interest and increase visits to tourist villages, BCA is also offering a special promotion.
Unlike previous promotions, which were timed for specific occasions, such as the Eid al-Fitr holiday, school breaks, or Christmas and New Year’s, this time BCA is running the promotion over a longer period, from late July 2026 through November 30, 2026. This initiative is expected to maintain the visibility of these destinations while fostering more sustainable tourism throughout the year.
This program involves a number of BCA Bakti Villages with outstanding tourism potential, including the Wayang Tourism Village of Pucung Wukirsari (Yogyakarta), the Glodok Chinatown Tourism Village (Jakarta), the Pentingsari Tourism Village (Yogyakarta), Pindul Cave Tourism (Yogyakarta), Taro Tourism Village (Bali), and Bilebante Tourism Village (West Nusa Tenggara).
This market access expansion program is part of the Desa Bakti BCA development strategy to introduce tourism villages and support sales missions for the villages under its guidance. This is achieved by offering various promotional programs that provide added value to customers.
“BCA believes that empowering tourism villages requires not only enhancing community capacity but also broadening sustainable market access. Through the Lifestyle feature in the myBCA app, we hope to increase customer interest in educational and recreational tour packages in Desa Bakti BCA, thereby creating a tangible economic impact for the local community,” said BCA EVP of Corporate Communication & Social Responsibility Hera F. Haryn.
Through the ‘MKP Travel Tickets’ menu in the Lifestyle feature of the myBCA app, customers can receive a 20% discount on transactions of at least IDR50,000, subject to a limited daily quota. In addition to targeting general tourists, this program is also designed to attract the educational tourism segment, particularly schools with field trip programs or travel-based learning experiences. Expanding market access through BCA Lifestyle is expected to open opportunities for partner villages to reach a broader and more diverse segment of tourists. Complete information is available at bca.id/desawisata.
“BCA believes that community-based tourism plays a vital role in fostering inclusive and sustainable growth. Through various initiatives, BCA will continue to collaborate with local communities to develop local potential, strengthen the competitiveness of tourism villages, and provide meaningful travel experiences for visitors,” said Hera.
Picture Information:
Expanding Market Access for Desa Bakti BCA Through a Promotion on the myBCA Lifestyle Channel – BCA is offering a special promotion for booking tour packages at Desa Bakti BCA through the “MKP Tiket Wisata” menu on the Lifestyle channel in the myBCA app. This promotion is designed to support expanded access and foster sustainable local economic growth.
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About Bakti BCA
Bakti BCA is the corporate social responsibility umbrella of PT Bank Central Asia Tbk (BCA), focused on creating positive impact and sustainable development in Indonesia. Through Bakti BCA, the company implements various programs in education, health, the environment, culture, and community empowerment. BCA offers programs such as BCA Berbagi Ilmu, Beasiswa Bakti BCA, and makeup training and coaching for Friends with Disabilities (Teman Tuli) to support the development of the younger generation in the education sector. Bakti BCA also operates in the health sector, including health social services, free check-ups, and stunting prevention campaigns. In the environmental sector, BCA supports biodiversity conservation through turtle conservation, orangutan rehabilitation, and the protection of endemic species such as the Javan Leopard. Through these initiatives, Bakti BCA reflects BCA's commitment to growing with the community and contributing to a more sustainable future.
About PT Bank Central Asia Tbk (as of 30 June 2026)
BCA is one of the leading banks in Indonesia focusing on transaction banking as well as providing credit facilities and financial solutions for corporate, commercial, SME, and consumer segments. At the end of June 2026, BCA served 42 million customer accounts and processed more than 124 million transactions daily, supported by 1.272 branch offices, 20.374 ATMs, as well as 24-hour internet & mobile banking services and Halo BCA contact center. BCA's presence is supported by several subsidiaries focusing on vehicle financing, Syariah banking, securities, general and life insurance, digital banking, and venture capital. BCA is committed to building long-term relationships with customers, prioritizing mutual interests, and creating a positive impact on the wider community. With more than 27.600 employees, BCA's vision is to be the bank of choice and the mainstay of society, serving as an essential pillar of the Indonesian economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CCR
Corporate Communication
Address : Jl. MH Thamrin No.1, Menara BCA Lt. 22. Jakarta 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
