Tangerang, 7 February 2026 — Since its establishment in 2014, BCA Young Community has continued to attract growing interest. This community initiated by PT Bank Central Asia Tbk (BCA) now has more than 10,000 members.
BCA Young Community is a community targeting young customers from BCA Solitaire and Prioritas. Through this community, BCA seeks to strengthen their network while educating them on how to manage the wealth they have acquired from a young age.
Senior Vice President of Individual Business Management BCA, Yudi Darmadhi, revealed that BCA Young Community is specifically intended for BCA Prioritas and BCA Solitaire customers aged 17–35, or customers within that age range whose parents are BCA Solitaire or Prioritas customers. BCA Young Community offers exclusive benefits that can only be accessed by its members.
“At present, customers in the under-35 age segment make up around 12% of BCA Solitaire and Prioritas customers. We are trying to engage with these young customers by meeting their various needs through the ecosystems BCA provides,” said Yudi on a podcast at the mini studio of BCA Expoversary 2026 at ICE BSD, Tangerang, Banten, Friday (6/2/2026).
Yudi mentioned that one of BCA’s flagship programs for this community is providing knowledge closely related to business and the latest technology. In addition, BCA connects community members with practitioners and experts who master topics that broaden their insights in addressing challenges related to wealth management.
To enhance the experience of its members, BCA recently launched the latest BCA Young Community application. Through this app, customers can connect with fellow young entrepreneurs from across Indonesia, share and explore business ideas/opportunities, and gain insights through various inspirational content and events.
Since the community was established, Yudi believes that members have already benefited positively. Some customers who met through community activities have formed their own groups, and even built joint ventures intended for business development.
“When members see an opportunity to collaborate, they can follow up. From there, BCA Young Community functions to build new networks or partnerships,” said Yudi.
For your information, BCA Solitaire and Prioritas membership can only be obtained by invitation from BCA. In addition, prospective BCA Prioritas customers must have a combined balance for 3 months of at least IDR 1 billion, with a minimum of IDR 250 million in savings or giro. Meanwhile, to become a BCA Solitaire customer, one must have a combined balance of at least IDR 5 billion for 3 months, with savings or giro of at least IDR 500 million.
Photo Caption:
BCA Reveals Strategy to Attract Wealthy Young Customers — Yudi Darmadhi, Senior Vice President of Individual Business Management BCA, explained the strategy to attract wealthy young customers to join BCA Young Community during a podcast at the mini studio of BCA Expoversary 2026 at ICE BSD, Tangerang, Banten, Friday (6/2/2026). BCA Young Community (BYC) is a community for young BCA Solitaire & Prioritas customers to interact with other young customers and gain insights related to the world of business and investment. The community now has more than 10,000 members.
*****
About PT Bank Central Asia Tbk (as of December 31, 2025)
BCA is one of Indonesia's leading banks, focusing on transaction banking and providing credit facilities and financial solutions for corporate, commercial, SME, and consumer segments. As of the end of December 2025, BCA serves 43 million customer accounts and processes more than 115 million transactions daily, supported by 1,270 branch offices, 20,163 ATMs, as well as internet & mobile banking services and the Halo BCA contact center, which is accessible 24 hours a day. BCA's presence is supported by a number of subsidiaries that focus on vehicle financing, Sharia banking, securities, general and life insurance, digital banking, and venture capital. BCA is committed to building long-term relationships with customers, prioritizing mutual interests, and creating a positive impact on society at large. With more than 27,000 employees, BCA's vision is to become the main bank of choice for the community, serving as an important pillar of the Indonesian economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CCR Corporate Communication
Address : Jl. MH Thamrin No.1, Menara BCA Lt. 22. Jakarta 10310 Phone : (021) 2358-8000
Fax : (021) 2358-8339
Email : corcom_bca@bca.co.id
