Jakarta, 4 December 2025 - Coinciding with International Day of Persons with Disabilities, commemorated every 3 December, PT Bank Central Asia Tbk (BCA) hosted the MUA Tuli Bakti BCA 2025 Graduation Day as the culmination of makeup training and coaching program for people with hearing disabilities (Teman Tuli). The event which was held at Tugu Kunstkring Paleis, Jakarta, on Wednesday (3/12) marked a new chapter for 15 MUA Tuli Bakti BCAas they prepare to step into the beauty industry as professional make up artists (MUAs).
Carrying the theme “From Equal Spaces Comes More Meaningful Impact (Dari Ruang yang Setara, Hadir Dampak yang Lebih Bermakna)”, the program, held under the Bakti BCA, aims to deliver tangible benefits to the community – particularly persons with disabilities – through education-based initiatives. It also expands opportunities for deaf participants to further develop their talents.
BCA Director Linawaty Suwono stated, “We are proud of the achievements of the 15 deaf participants who successfully completed the training and coaching sessions. From the beginning, the program was designed to create an inclusive space for persons with disabilities to unlock their full potential as professional MUAs. This is a true manifestation of #BuktiBaktiBCA’s commitment to support Indonesia's talent competitiveness.”
During the graduation event, 15 participants showcased their makeup skills in a fashion show featuring IKAT Indonesia’s collection by designer Didiet Maulana and accessories from Tulola. The event opened with an inspiring talk show featuring BCA Director Lianawaty Suwono, Creative Director of IKAT Indonesia & Entrepreneur Didiet Maulana, MUA Tuli Bakti BCA, and a makeup demo with Puteri Indonesia Kebudayaan 2025 Syafira Mardhiyah. Members of BCA Young Community (BYC) as well as BCA Solitaire and Prioritas young customers were also invited.
Prior to graduation, the participants underwent a series of training and workshops covering essential skillsets such as makeup, hairstyling, and nail art to prepare them for professional MUA careers. After completing the program, participants received certification from National Professional Certification Agency (BNSP) and additional certificates from industry professionals, including hair stylist Anda Arussa, MUA Dean Sadudin, and others. They also received financial
management training from BCA staff and social media management coaching by makeup influencer Isabella Farradiva. These sessions equipped MUA Tuli Bakti BCA with foundational knowledge for running a sustainable MUA business in the future. The program was held in collaboration with Yayasan Perempuan Tangguh Indonesia (PTI).
The MUA Tuli Bakti BCA have also had the opportunity to contribute to various BCA and partner events since the program began, including Puteri Indonesia 2025, Gebyar BCA Merah Putih, BCA Expoversary, BCA Award, Indonesia Knowledge Forum, and Tulola’s Perayaan Kawan Nusantara “Identitas”.
BCA Director Lianawaty Suwono explained, “Equality is a principle we uphold not only in our operations but also in our social initiatives, which create space for every individual to grow without limitations. The MUA Tuli Bakti BCA Program shows how equal opportunities can open more doors for emerging talent to perform and be recognized.”
IKAT Indonesia Creative Director & Entrepreneur Didiet Maulana said, “The creative industry can only thrive when all talents are given room to grow. It is time to open more inclusive opportunities for the disability community because the best works emerge from diversity. We hope more talents with disabilities feel encouraged to create and demonstrate their abilities.”
EVP Corporate Communication & Social Responsibility BCA Hera F. Haryn added, “We hope that the skills, guidance, and exposure gained through this program enhance participant’s abilities and strengthen their competitiveness in the beauty industry. Furthermore, we want this initiative to deliver lasting impact both for participants and the Indonesian beauty industry. At its core, BCA believes empowered individuals can empower their communities, and empowered communities bring widespread benefits.”
The Svarna collection by IKAT Indonesia showcased at the event reflects the values embedded in Bakti BCA: “BCA grows with Indonesia, aligned with the nation’s Sustainable Development Goals.” Drawing inspiration from Indonesia’s cultural diversity and its embedded life lessons, the Svarna collection by IKAT Indonesia presents a contemporary interpretation of traditions, culture, and aspirations for the country’s present and future through preserving heritage across generations.
Beyond disability empowerment, Bakti BCA continues to support education through various flagship programs, including Sekolah Bakti BCA, BCA Berbagi Ilmu, Bakti BCA Scholarship, Financial Literacy Education, Bakti BCA Internship Program, Banking Business Education
Program, and Informatics Engineering Education Program. BCA also runs “Genera-Z Berbaki”, which engages university students in community service through funding, mentoring, and support for academic publications. These programs represent BCA’s long-standing commitment to advancing education in Indonesia. More information about Bakti BCA can be found at bca.id/baktibca.
Image Information 1, 2 & 3:
The 2025 MUA Tuli Bakti BCA Nurtures New Talents in the Beauty Industry - BCA Director Lianawaty Suwono (Image 1, right) and EVP Corporate Communication and Social Responsibility BCA Hera F. Haryn (Image 1, left) presents certificates and flowers to mark the graduation of participants from the makeup training and coaching program at the MUA Tuli Bakti BCA 2025 Graduation Day in Jakarta, Wednesday (3/12). A total of 15 participants with hearing disabilities (Teman Tuli) graduated from the program held under Bakti BCA initiative and are now ready to step directly into Indonesia’s beauty industry. In addition to makeup, participants also received training in hairstyling and nail art.
Image Information 4:
Collaboration Creates Inclusive Spaces for Deaf Community - The MUA Tuli Bakti BCA participant Muhammad Ginto (second from right) joined BCA Director Lianawaty Suwono (second from left), and Creative Director IKAT Indonesia & Entrepreneur Didiet Maulana (right) shared his experience in the makeup training and coaching program during the Inspiring Talk Show session. The collaboration between MUA Tuli Bakti BCA with the prominent professionals and brands has been designed since the beginning to foster inclusive opportunities for deaf talents pursuing careers in the beauty industry.
Image Information 5 & 6:
Showcasing Skills Directly to the Public - The MUA Tuli Bakti BCA participant Lies Pandan Wangi (left) applies makeup on Puteri Indonesia Kebudayaan 2025 Syafira Mardhiyah (right) during Make Up Demo session. Other participants’ works were also showcased through the Svarna collection by IKAT Indonesia and Tulola jewelry fashion show. The MUA Tuli Bakti BCA
Graduation Day 2025 was designed to introduce new talents in the beauty industry to the public, creating equal opportunities while generating more meaningful impact.
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About PT Bank Central Asia Tbk (as of 30 September 2025)
BCA is one of Indonesia's leading banks that focuses on transaction banking and provides credit facilities and financial solutions for corporate, commercial, SME, and consumer segments. At the end of September 2025, BCA served more than 43 million customer accounts, supported by 1,264 branch offices, 20,008 ATMs, as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA’s presence is supported by a number of subsidiaries that focus on vehicle financing, sharia banking, securities, general and life insurance, digital banking, remittances, and venture capital. BCA is committed to building long-term relationships with customers, prioritizing mutual interests, and creating a positive impact on society at large. With more than 27,000 employees, BCA’s vision is to be the bank of choice for the people and an important pillar of the Indonesian economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR Corporate Communication
Alamat : Jl. MH Thamrin No.1, Menara BCA Lt. 22. Jakarta 10310
Telepon : (021)2358-8000
Fax : (021)2358-8339
E-mail : corcom_bca@bca.co.id
