Jakarta, 6 July 2025 - PT Bank Central Asia Tbk (BCA) welcomes the school holiday season by offering special promotions for tour packages and attractions at Bakti BCA-assisted villages (Desa Bakti BCA) via the BCA Lifestyle feature on the myBCA app. Through this attractive offer, the company reaffirms its commitment to supporting the development of tourism village potential across Indonesia, while also providing convenience for loyal customers to enjoy memorable holiday experiences with their families.
Interest in tourism village visits has grown significantly among Indonesians. According to the Ministry of Tourism, the number of visitors to tourism villages has increased by 30 to 50 percent since the Covid-19 pandemic. In response to this rising enthusiasm, BCA is improving accessibility for customers and the public by offering a 30% discount on tour packages and attractions at several Desa Bakti BCA. This special promotion is valid for transactions made from June 30 to July 13, 2025.
To enjoy this discount, BCA customers must book Desa Bakti BCA tour packages via the "MKP Tour Tickets" menu on the "Lifestyle" feature in the myBCA app. During the transaction, customers need to enter the promo code LIBURANDIDESABCA. The discount is set at 30%, with a maximum discount of IDR 30,000. This promotion applies to transactions with a minimum value of IDR 100,000 and is limited to the first 100 transactions each day. For more detailed information, please visit bca.id/wisatayuk.
BCA Corporate Communication & Social Responsibility EVP Hera F. Haryn stated, “We recognize the strategic role that tourism villages play in driving local economic growth. As part of our ongoing commitment to their empowerment, we consistently implement initiatives centered on sustainable tourism, ranging from socio-economic and financial management support to cultural and environmental preservation, as well as responsible tourism governance. We also provide assistance in infrastructure development, promotional activities, and expanding market access. This school holiday season, BCA is actively promoting tourism villages by offering special discounts on tour packages and attractions at several Desa Bakti BCA. Through this initiative, we hope to boost visitor numbers to these destinations, thereby helping to stimulate local economic activity and improve community well-being.”
BCA offers discounted tour packages to several Desa Bakti BCA destinations, including:
- Kelubi Tourism Village, East Belitung
Kelubi Tourism Village, located in East Belitung, offers a captivating blend of natural beauty and educational tourism. Visitors are invited to immerse themselves in the daily lives of the local community through hands-on experiences such as traditional pineapple planting and weaving using natural materials like lais and mengkuang leaves. For outdoor enthusiasts, Kelubi provides a range of activities including trekking, cycling, trail running, and camping amidst its lush landscapes. Beyond its scenic charm, the village also invites tourists to savor its culinary heritage, most notably Makan Bedulang, a communal dining tradition where randau rice and flavorful side dishes are served on banana leaves. Kelubi Tourism Village is an ideal destination for a vacation while also learning from the cultural wisdom of the East Belitung community. - Limbongan Tourism Village, East Belitung
Limbongan Tourism Village, located in Gantung District, East Belitung Regency, offers a tourism experience that combines natural beauty with local culture. One of its main attractions is Gunong Lumut, which has been recognized as part of the UNESCO Global Geopark since 2021. Limbongan Village also brings cultural heritage to life through artistic performances such as Teater Lanun, Lesong Ketintong, Gambus Inang-Inang, and Gambangan, all performed by villagers to preserve their ancestral stories and agrarian traditions. Limbongan Village is an ideal destination for travelers seeking a holistic tourism experience that encompasses nature, history, and culture. - Terong Creative Tourism Village, Belitung
Terong Creative Tourism Village is located along the main route of Belitung’s tourism corridor and serves as an example of how a former tin mining area can be transformed into a nature-based and educational tourism destination. Through the development of the Aik Rusa Berehun Tourism Area, the village offers a unique experience for visitors, ranging from traditional activities such as catching shrimp, fish, and crabs using local methods, to exploring the natural beauty of hiking trails that lead to Tebalu Simpor Laki Hill, which offers a breathtaking panorama of Belitung. The village recently received the ASEAN Tourism Awards 2025 in the ASEAN Community-Based Tourism Award category. - The Glodok Chinatown Area, Jakarta
Located in the center of Jakarta, Glodok Chinatown is a cultural tourism destination that offers a fascinating blend of Chinese-Betawi history, tradition, and culinary delights. Visitors can wander through unique alleyways lined with classic shops, visit historic temples such as Vihara Dharma Bhakti, and explore markets selling herbal medicines, Chinese cultural trinkets, and delicious signature snacks. Enjoying legendary dishes such as noodles, spring rolls, or kue keranjang is an experience not to be missed. Glodok Chinatown was honored with the ASEAN Tourism Awards 2025 in the ASEAN Public Toilet Award category. - Pentingsari Tourism Village, Yogyakarta
Pentingsari Tourism Village offers a unique experience by inviting tourists to become part of the daily lives of locals who continue to uphold traditional values and cultural wisdom. Visitors can take part in various engaging activities, from plowing rice fields and learning traditional arts and culture to exploring MSME education and experiencing hands-on handicraft making, all directly guided by the local community. Thanks to its strong community-based tourism model, the village was honored with a prestigious award in the community-based tourism category at the ASEAN Tourism Awards 2023. - Wirawisata Goa Pindul, Yogyakarta
Wirawisata Goa Pindul is the perfect destination for nature enthusiasts. In this tourism village, visitors can explore the stunning cave adorned with captivating stalactites and stalagmites while floating along the underground river on a float tube. For those seeking adventure, there are trekking trails around the cave offering natural panoramas and challenging terrain. Moreover, tourists can experience the thrill of off-road Jeep rides, crossing rural landscapes to discover the enchanting eucalyptus forest. This destination also features the Rumah Pangan Hidup program. Visitors can take part in educational tours about food security systems, from planting and seed sowing to managing home gardens for family food needs, as well as handling and utilizing household waste. - Wukirsari Wayang Tourism Village, Yogyakarta
Wukirsari Wayang Tourism Village, located in Wukirsari Village, Imogiri District, Bantul Regency, Yogyakarta, is a center for high-quality shadow puppet craftsmanship and home to an association of shadow puppet artisans. In addition to offering a serene rural atmosphere, the village provides a rich cultural experience for tourists. Visitors can learn about the shadow puppet-making process, watch wayang performances, play gamelan, and immerse themselves in the life of the local community. - Taro Tourism Village, Bali
Taro Tourism Village offers a unique blend of natural beauty, cultural richness, and spiritual values. The village provides a variety of captivating experiences, from exploring the traditional layout of homes in Semara Ratih Delodsema Village and admiring the grandeur of Pura Agung Gunung Raung, to visiting the white ox conservation center, an iconic symbol of the village. Visitors can also enjoy trekking to Yeh Pikat Waterfall, explore gold and silver jewelry craft centers, and learn the traditional techniques of Balinese sculpture and carving firsthand. In the evening, guests can witness the magical glow of fireflies at The Fireflies Garden. Taro Tourism Village received the Best Tourism Villages Upgrade Program award from UNWTO in 2023. - Bilebante Green Tourism Village, Lombok
Bilebante Tourism Village, located just 26 minutes from the heart of Lombok City and near the Mandalika MotoGP Circuit, offers beautiful green rice fields with the majestic scenery of Mount Rinjani in the background. Visitors can immerse themselves in a variety of authentic experiences, from traditional cooking classes and rice field tours by ATV or bicycle to tranquil spa sessions by the paddy fields. The journey becomes even more complete with a taste of Lombok’s local delicacies, such as chicken merangkat and flavorful pusut satay. In 2023, Bilebante Tourism Village was honored with the Best Tourism Villages Upgrade Program award from the UNWTO.
“Through promotional packages and tourist attractions in Desa Bakti BCA, we aim to encourage public interest in exploring local potential while supporting village economic growth. Going forward, BCA is committed to providing continuous support to help tourist villages grow and evolve into popular holiday destinations for a wider audience,” concluded Hera.
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About PT Bank Central Asia Tbk (as of 31 March 2025)
BCA is one of Indonesia's leading banks that focuses on transaction banking and provides credit facilities and financial solutions for corporate, commercial, SME, and consumer segments. At the end of March 2025, BCA served more than 41 million customer accounts and processed more than 110 million transactions every day, supported by 1,264 branch offices, 19,681 ATMs, as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA's presence is supported by a number of subsidiaries that focus on vehicle financing, sharia banking, securities, general and life insurance, digital banking, remittances, and venture capital. BCA is committed to building long-term relationships with customers, prioritizing mutual interests, and creating a positive impact on society at large. With more than 27,000 employees, BCA's vision is to be the bank of choice for the people and an important pillar of the Indonesian economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CCR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
