Jakarta, 3 May 2025 – PT Bank Central Asia Tbk (BCA) demonstrated its commitment to women's empowerment by serving as a judge at the Grand Final of Puteri Indonesia 2025, held at the Jakarta Convention Center on Friday (2/5). BCA President Director Jahja Setiaatmadja attended in person to emphasize the importance of financial literacy. This marks BCA’s third consecutive year as a jury at the Grand Final of Puteri Indonesia 2025 since 2023, reflecting the company’s dedication to supporting and celebrating the active role of Indonesian women.
BCA President Director Jahja Setiaatmadja stated, “Tonight, we are here to witness the incredible potential of Indonesian women and celebrate the diversity and inner beauty of each finalist. We also appreciate the dedication, hard work, and commitment of the Puteri Indonesia 2025 finalists, who have gone through a series of activities to reach this decisive Grand Final moment. We hope the knowledge we’ve shared will equip the finalists with broader insights to grow and face the future with greater confidence.”
The Grand Final Night of Puteri Indonesia 2025 became a stage to showcase the beauty, talent, and charisma of the finalists as they competed for the titles of Puteri Indonesia 2025, Puteri Indonesia Lingkungan (Environment), Puteri Indonesia Pariwisata (Tourism), along with two new titles, Puteri Indonesia Kebudayaan (Culture) and Puteri Indonesia Inovasi dan Teknologi (Innovation and Technology).
The finalists underwent several selection stages to determine the best individual capable of representing Puteri Indonesia’s mission and values at national and international levels. The jury panelists, including BCA President Director Jahja Setiaatmadja, played a crucial role in selecting the winners and major titles based on various assessment criteria. Going forward, BCA, through its Bakti BCA initiative, will continue collaborating with the Puteri Indonesia 2025 winners in various empowerment programs, environmental conservation efforts, and youth development initiatives.
As part of BCA’s collaboration with the Puteri Indonesia Foundation leading up to the Grand Final, the 45 finalists received financial literacy training and visited the BCA Gallery at the BCA Learning Institute in Sentul. Beyond this, BCA’s participation extended to supporting small businesses and people with disabilities under the Bakti BCA umbrella. The 2025 Puteri Indonesia finalists wore batik fabrics from Kampung Batik Gemah Sumilir, Pekalongan, throughout the event. Makeup was also provided by individuals with disabilities who graduated from the Bakti BCA makeup artist (MUA) program, contributing to the finalists’ looks during the events, including at the Grand Final.
“We witnessed all participants give their best at the Grand Final of Puteri Indonesia 2025. Together, we celebrate not just beauty, but also intelligence, courage, and the outstanding leadership potential of the finalists. BCA is proud to be part of their journey. We hope the success stories of the winners will inspire millions of Indonesian women to dream big and pursue their highest ambitions. Congratulations to the winners. Keep creating, keep inspiring, and become the role models who bring positive change for Indonesia,” said BCA Corporate Communication & Social Responsibility EVP Hera F. Haryn.
Picture Information 1, 2, & 3:
BCA and Puteri Indonesia Foundation’s Collaboration in the Puteri Indonesia 2025 Events – BCA President Director Jahja Setiaatmadja (top photo - far left) was present as a panelist at the Grand Final of Puteri Indonesia 2025 held at the Jakarta Convention Center, Jakarta, on Friday (2/5). BCA's presence for the third time since 2023 as a Grand Final panelist is a manifestation of the company's commitment to support and celebrate the active role of Indonesian women. This year, BCA's participation in the event was not only as a judge, but also through supporting businesses and people with disabilities under the umbrella of Bakti BCA. One of which was realized by the Finalists of Puteri Indonesia 2025 wearing batik cloth from Kampung Batik Gemah Sumilir, Pekalongan, during the series of events. People with disabilities who graduated from Bakti BCA's MUA (make up artist/MUA) program also contributed in applying makeup to the finalists throughout the event, including at the Grand Final.
Picture Information 4:
BCA’s Continued Support for the 2025 Puteri Indonesia Winners – BCA congratulates Firsta Yufi Amarta Putri from East Java for being selected as Puteri Indonesia 2025 as well as the 44 Puteri Indonesia 2025 Finalists for their dedication and journey from the beginning to the Grand Final Night. BCA is proud to be part of the finalists' journey and hopes that all participants can continue to be a source of inspiration for millions of Indonesian women to dare to dream and achieve their highest goals.
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About PT Bank Central Asia Tbk (as of March 31, 2025)
BCA is one of Indonesia's leading banks that focuses on transaction banking and provides credit facilities and financial solutions for corporate, commercial, SME, and consumer segments. At the end of March 2025, BCA served more than 41 million customer accounts and processed more than 110 million transactions every day, supported by 1,264 branch offices, 19,681 ATMs, as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA's presence is supported by a number of subsidiaries that focus on vehicle financing, sharia banking, securities, general and life insurance, digital banking, remittances, and venture capital. BCA is committed to building long-term relationships with customers, prioritizing mutual interests, and creating a positive impact on society at large. With more than 27,000 employees, BCA's vision is to be the bank of choice for the people and an important pillar of the Indonesian economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
