Jakarta, 3 March 2025 - Living with physical limitations does not deter Ester, a deaf woman, from exploring her potential. Her determination led her to discover a community that empowers individuals with disabilities, Yayasan Perempuan Tangguh Indonesia (PTI).
This 22-year-old woman is always eager to explore new opportunities that help her discover new interests and talents. Ester has pursued various fields, from fashion styling and sports to competing in weightlifting.
When Ester learned about “The Beauty of Disabilities: Make Up Class with BCA”, a makeup training program organized by BCA and PTI, she immediately signed up without hesitation. Unexpectedly, this opportunity became a stepping stone for her to deepen her knowledge in the beauty industry. After completing her makeup training and earning a makeup artist (MUA) certification from the National Professional Certification Agency (BNSP), Ester continued her training in various nail art techniques.
“At first, keeping up with the various materials was challenging. However, I am grateful that ‘The Beauty of Disabilities: Make Up Class with BCA’ provided dedicated trainers who patiently guided me in mastering makeup. Most recently, I also received advanced nail art training from BCA and had the opportunity to showcase my skills at the Bakti BCA Beauty Corner booth during BCA Expoversary 2025,” Ester expressed through sign language.
Ester was one of four individuals with disabilities who received advanced nail art training from BCA. This program aims to empower individuals with disabilities to become self-reliant. To further support this initiative, BCA continues to provide market access and actively involves them in its events, offering opportunities to apply makeup for talents and performers.
While working as a nail artist at Bakti BCA Beauty Corner booth, Ester experienced the joy of seeing customers delighted with her work as she provided free nail art services. The smiles of these visitors continue to fuel her passion, motivating her to create each design with care and precision.
“It was great to meet my first customers as a nail artist. When they smiled upon seeing my work, I felt happy and excited to continue developing my skills,” added Ester.
At Bakti BCA Beauty Corner booth, Ester offered visitors a variety of nail design options, ranging from simple to elegant. BCA Expoversary 2025 visitors were also free to choose a design that suited their preferences. Additionally, various accessories, such as small ornaments and beads, were available to add a unique touch to their nails.
Mona, a visitor to Bakti BCA Beauty Corner booth, expressed her satisfaction with Ester’s work. “She was meticulous and dedicated. Despite our communication barriers, the provided guide made it easy to choose services. Ester was highly enthusiastic and focused while doing my nails. It made me realize that nail art can be a meaningful livelihood for individuals with disabilities. I’m truly grateful for this experience,” she shared.
During BCA Expoversary 2025, the Bakti BCA booth also provided engaging financial literacy activities for children. Visitors learned about saving, money management, and financial principles through fun, educational games designed for easy understanding.
BCA Corporate Communication & Social Responsibility EVP Hera F. Haryn stated, “BCA believes that community empowerment plays a vital role in driving economic growth. As part of our journey in banking, we have adopted various approaches to enhance accessibility for individuals with disabilities. This commitment was showcased at BCA Expoversary 2025, where professionally trained nail artists took center stage. We hope this initiative not only strengthens national competitiveness and self-reliance but also supports Indonesia’s progress toward the Sustainable Development Goals (SDGs).”
Picture Information 1:
Individuals with Disabilities Showcase Their Talent at BCA Expoversary 2025 - Ester (left) providing nail art services to one of the BCA Expoversary 2025 visitors. Ester was one of four individuals with disabilities who received advanced nail art training from BCA. This program aims to empower individuals with disabilities to become self-reliant.
Picture Information 2&3:
BCA’s Commitment to Empowering Individuals with Disabilities – The Bakti BCA Beauty Corner booth was specially designed to provide a pampering experience for BCA Expoversary 2025 visitors. At this booth, Ester and four individuals with disabilities showcased their talent by offering a variety of nail designs, ranging from simple to elegant. Visitors were also free to choose a design that suited their preferences.
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About PT Bank Central Asia Tbk (as of 31 December 2024)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in corporate, SME, and commercial segments. By the end of December 2024, BCA has the privilege of serving more than 41 million customer accounts, processing around 98.4 million daily transactions through a network of 1.264 branches, 19.543 ATMs, as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance, as well as venture capital. BCA is committed to building lasting relationships with customers, putting people first, and making a positive impact on society at large. With more than 27.000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
