Jakarta, 8 November 2024 - PT Bank Central Asia Tbk (BCA) will host the first-ever "Runvestasi" competition from 8 to 22 December 2024.. Under the theme "Wealth-Life Balance," this event introduces an innovative concept that combines a fitness competition with financial investment. Through this initiative, BCA aims to enhance the quality of life for the community while also promoting financial literacy and inclusion in Indonesia.
The launch of Runvestasi program was marked by a press conference attended by BCA Director Haryanto T. Budiman, BCA EVP of Wealth Management Indrawan B., and Ditto Percussion, an Ironman Triathlon Finisher.
BCA Director Haryanto T. Budiman explained, “BCA has a responsibility to raise public awareness about financial planning. Through Runvestasi, which is also supported by our partner investment managers, we offer financial planning education in a way that aligns with today's lifestyle—through exercise. We hope this event provides people with the insight that a healthy lifestyle and financial planning require time, discipline, and effort to achieve.”
At this event, there were 2,500 prizes for participants who managed to collect the most points and 900 prizes for lucky finishers. These prizes included the chance to win Travel Vouchers worth Rp25 million, iPhone 15 Pro 256 GB, Garmin EPIX PRO G2 42mm smartwatch, and more.
Registration for Runvestasi 2024 opened on 11 October and will remain available until December 10, with the competition period set for 8 to 22 December 2024.,. All activities are open to registered participants who complete the web form on the GERAK app. In the Runvestasi event, participants are encouraged to accumulate as many points as possible to compete for top positions through the following schemes:
- Running, jogging, and walking
- Investment challenges through the Welma feature in the myBCA app
- Social media challenges
Participants earn 5 points for every 1 km of outdoor running or walking completed, or 100 points for completing a 10 km distance. Points for virtual races are cumulative.
Participants can earn points by completing challenges related to financial activities, such as verifying their myBCA account or performing investment transactions.
Participants can add more points by engaging in social media challenges, such as posting on Instagram Reels.
Further details on the competition mechanism and point calculation scheme can be accessed at bca.co.id/runvestasi.
Ironman Triathlon Finisher Ditto Percussion said, “For runners, maintaining a healthy lifestyle is essential as a foundation for a successful future.. It requires discipline, effort, persistence, and grit. I believe the same principles apply to maintaining financial health and achieving financial freedom through investment. Investing also requires consistency, discipline, and grit.”
To enhance the event, BCA collaborated with local running communities to host a series of "Road to" events in three major Indonesian cities: Makassar on 13 October, Bandung on 3 November, and Semarang on 17 November 2024. Additionally, BCA will hold a “Flag Off” event at Menara BCA in Jakarta on 8 December 2024. The event will feature a 5K fun walk with Joe Taslim, Zumba with Denada, as well as investment consultations and promotions.
BCA EVP of Wealth Management, Indrawan B., added, “Like sports, investing requires discipline and persistence. Through Runvestasi, we aim to provide a space where people can achieve a balance of physical and financial health, supporting the creation of a more prosperous and sustainable life. We also hope that this initiative will make a meaningful contribution to OJK's GENCARKAN program, which promotes broad and comprehensive financial literacy and inclusion across Indonesia.”
Picture Information I:
BCA Holds Runvestasi, Encourages People to Achieve Wealth-Life Balance - BCA Director Haryanto T. Budiman (center), BCA EVP of Wealth Management Indrawan B. (left), and Ironman Triathlon Finisher Ditto Percussion (right) pose together during the BCA Runvestasi 2024 Press Conference in Jakarta on Thursday (7/11). For the first time, PT Bank Central Asia Tbk (BCA) is hosting the “Runvestasi” competition, scheduled for December 8–22, 2024. Under the theme “Wealth-Life Balance,” this event introduces an innovative concept that combines fitness competition with financial investment. The event offers 2,500 prizes for participants who collect the most points and 900 prizes for lucky finishers.
Picture Information II & III:
BCA Runvestasi 2024: The Company's Commitment to Improve Quality of Life and Financial Literacy and Inclusion - BCA EVP of Wealth Management, Indrawan B. (center), speaks with Ironman Triathlon Finisher Ditto Percussion (right) during the BCA Runvestasi 2024 Press Conference on Thursday (7/11). Through Runvestasi 2024, BCA offers financial planning education aligned with today’s lifestyle, helping people achieve a balance of physical and financial health to support a more prosperous and sustainable life.
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About PT Bank Central Asia Tbk (As of 30 September 2024)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. By the end of September 2024, BCA has the privilege of serving more than 40 million customer accounts, processing around 97 million daily transactions through a network of 1,257 branches, 19,439 ATMs as well as internet & mobile banking services, and Halo BCA contact center that can be accessed 24 hours. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationships with customers, putting people first, and making a positive impact on society at large. With more than 27,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
