Jakarta, 15 June 2023 - PT Bank Central Asia Tbk (BCA) once again maintains its achievement as the strongest brand in Indonesia according to Brand Finance. In the list of Top 10 Strongest Indonesian Brands released by Brand Finance in the report titled "Indonesia 100 2023," BCA holds the first position with an AAA+ brand strength rating. With this accomplishment, BCA has been recognized as the strongest brand in Indonesia for five consecutive years, from 2019 to 2023.
According to the Brand Finance report, BCA achieved positive results in 2022, with a total credit growth of 11.7% YoY, driven by the recovery in all loan segments. Additionally, BCA organized several strategic events in 2022, such as BCA Expoversary, BCA UMKM Fest 2022, and BCA Wealth Summit 2022. These initiatives made a positive contribution to the mortgage portfolio, which exceeded Rp108 trillion (US$6.9 billion) for the first time in the company's history.
"One of BCA's events, namely BCA Expoversary, showcased a range of featured products and promotions that attracted thousands of visitors. Various special interest rate programs were offered, including a stepped mortgage interest rate for customers looking to own a property. These interest rates can be adjusted to accommodate the diverse financial characteristics of customers, thus helping them fulfill their property ownership needs," mentioned Brand Finance in its report.
Not only in terms of performance and strategic events, Brand Finance also acknowledges BCA's efforts in the Environmental, Social, and Governance (ESG) segment, particularly in increasing BCA's active participation in sustainable financing and managing waste generated from operational activities.
"I express my utmost gratitude to Brand Finance for recognizing BCA as the strongest brand in Indonesia. This appreciation would not be possible without the trust of our loyal customers, support from the government and regulators, and the dedicated efforts of all BCA employees across the country. This recognition serves as motivation for us to continuously improve the quality of our services and banking solutions to meet the diverse needs of our customers," mentioned President Director of BCA, Jahja Setiaatmadja.
For your information, PT Bank Rakyat Indonesia Tbk (BRI) also received recognition from Brand Finance as the most valuable brand in Indonesia, with a brand valuation of US$4.3 billion. According to the Brand Finance report, this achievement is primarily supported by the improved financial performance of BRI.
"The achievement of BRI as the most valuable brand in Indonesia, while BCA as the strongest brand, demonstrates that the national banking industry is capable of delivering solid performance, including playing a role in driving the recovery of the domestic economy. I would also like to extend my congratulations to the management team of BRI for their accomplishments," concluded Jahja Setiaatmadja.
About PT Bank Central Asia Tbk (as of 31 March 2023)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of March 2023, BCA has the privilege of serving more than 36 million customer accounts, processing around 77 million of daily transactions through a network of 1,247 branches; 18,348 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With around 25,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : firstname.lastname@example.org