Ciputra Artpreneur and BCA Are Working Together to Promote Shrek The Musical, An Educative Performance for Families

Jakarta, March 23^th 2016 - Ciputra Artpreneur presents quality entertainment for Indonesian families in Shrek The Musical, an original production from Broadway, USA. Shrek The Musical will run for 24 showings at Theater Ciputra Artpreneur from May 5th to 22nd 2016. BCA acts as marketing partner for Ciputra Artpreneur, and collaborates to offer 10% discount when purchasing tickets for Shrek The Musical using BCA Visa and Mastercard Credit Card. Show tickets are available for purchase at www.kiostix.com and www.rajakarcis.com.

Ciputra Artpreneur President DirectorRina Ciputra Sastrawinata stated that, "Ciputra Artpreneur believes that a selection of appropriate and quality entertainment will encourage the exploration of creativity and imagination for the whole family. We realize the importance of providing the best quality performances for the Indonesian people. This time, we answered the demands of Indonesian families by bringing Shrek The Musical with the support of our marketing partner BCA. We believe this show will entertain and provide a positive value for the audience."

BCA Director Henry Koenaifi added: "As we all know, this show will be one of the most spectacular performances this year in Jakarta. The performance is an adaptation of the animated films that have won an Oscar, so this would certainly be a quality entertainment for the family of Indonesia, including BCA customers. To show our appreciation for BCA customers and Credit Cardholders, BCA is offering 10% discount for purchases using a BCA Credit Card. Hopefully, this great offer can entice people to invite family members and loved ones to watch a show that's not only full of artistic value but also educative in nature."
An original Broadway show, Shrek The Musical is a show that will provide a unique experience for families, starting with magnificent theatrical staging that involves acting, dancing, singing, costumes, and a dazzling set. Elements shown in musicals are designed to contribute positively for a family setting. Studies found that theater provides psychological benefits that enhance knowledge, tolerance, and empathy between family members.

Child Psychologist Vera Hadiwidjojo, Psi explained the importance of quality entertainment for children: "Entertainment for children should be educative and of high quality because children are very easily influenced by what they see and hear in daily life. Children also tend to observe and imitate what they observe. Therefore, the selection of entertainment consumed by children is key to the development of the child. For example, in the story of Shrek, the green monster who is kind and well known by children teaches us not to judge people by appearance alone."

PT Bank Central Asia Tbk (BCA) Director Henry Koenaifi (right) conversed with Ciputra Artpreneur President Director Rina Ciputra Sastrawinata (left) at a press conference for Shrek The Musical in Jakarta, Wednesday (23/3). Ciputra Artpreneur and BCA are working together as marketing partners to offer a 10% discount when purchasing tickets for Shrek The Musical using BCA Visa and MasterCard Credit Card.

Shrek The Musical is an adaptation of the animated film that has won international awards, and offers quality entertainment for Indonesia families. BCA’s support for the performance is a token of appreciation for BCA Visa and MasterCard Credit Cardholders. BCA hopes this great offer can entice people to invite family members and loved ones to watch a show that's not only full of artistic value but also educative in nature.

Shrek The Musical is an adaptation of Oscar-winning DreamWorks Animation films. Shrek The Musical features a book and lyrics written by Pulitzer Prize winner David Lindsay-Abaire (Rabbit Hole, Good People), musical arrangement by Oliver Award winner Jeanine Tesori (Thoroughly Modern Millie, Caroline, Change), and costume design by Tony Award winner Tim Hatley (Private Lives, Spamalot). Shrek The Musical is choreographed by Chris Bailey and directed by Stephen Sposito, whose past projects include Broadway musical How To Succeed in Business, starring Daniel Radcliff.

International performances of SHREK THE MUSICAL are produced by Broadway Entertainment Group FZ LLC and NETworks Presentations, LLC.

SHREK THE MUSICAL will come to Ciputra Artpreneur Theater - Jakarta, Indonesia from 5-22 Mei 2016, with show schedule as follows:

Tickets are available online on www.kiostix.com and www.rajakarcis.com

Ticket purchasing promo:

BCA VISA and Mastercard credit cardholders will receive a 10% discount.
For more information, please contact:

About Ciputra Artpreneur
Ciputra Artpreneur is a 10,000 square meters art complex constructed adjacent to a commercial area, which contains an art museum, galleries, and international scale theaters that aims to be a public family-oriented destination.

Ciputra Artpreneur occupies Ciputra World 1 Jakarta multipurpose complex, a Ciputra Group masterpiece situated at Jl. Prof. Dr. Satrio, Kuningan, Jakarta Selatan. The area was constructed in accordance to Dr. (HC). Ir. Ciputra vision to convert the area into a world-class financial, shopping, and art district similar to other big cities around the world.

Providing spacious facilities in Jakarta, Ciputra Artpreneur’s gallery, museum, and theatre composed the first integrated arts complex in Indonesia to cultivate the spirit of the artpreneurship.

Ciputra Galler’s 1,600 square meters space features facilities, such as massive 60 x 12 meters projection screen and views of the city. Adjacent to the gallery is Ciputra Museum, measuring 700 square meters and featuring Dr. (HC) Ir. Ciputra’s exhibit collection with a touch of digital innovation. Another special gem is the international-grade Theater Ciputra that accommodates approximately 1,200 seats, and equipped with the best sound system from Meyer MICA. This theater is the highest in Asia (13th floor) and its construction is a point of pride for Ciputra Group.

The Ciputra Artpreneur location in the middle of Jakarta’s economic center is expected to generate and develop Indonesia's creative industry, by empowering art and culture activities, such as art, craft and design, architecture, performing arts, and musical arts.

Access: Ciputra Artpreneur can be accessed through the parking lot P8-P11 at the top of Lotte Shopping Ave. There is a drop-off area at P11, on the main door. From the mall, use the Satrio elevator and the Avenue elevator towards P11, or use the escalator from the 4th floor of Lotte Shopping Mall Avenue.

For further information, please visit www.ciputraartpreneur.com.
About PT Bank Central Asia Tbk (per 31 December 2015)

PT Bank Central Asia Tbk (BCA) is one of the leading private banks in Indonesia focusing on business banking transactions, credit loan facilities, and financial solutions for the corporate, commercial and SME, as well as individual customers. At the end of December 2015, BCA facilitated banking transactions for more than 14 million customers, through 1,182 branches, 17,081 ATMs, and hundreds of thousands EDC, supported by internet and mobile banking.

For more information, please contact :
PT BANK CENTRAL ASIA TBK
Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau

Address : Jl. MH Thamrin No. 1

Menara BCA Grand Indonesia 20^th Floor

Jakarta Pusat

Phone : (021) 2358-8000

Fax : (021) 2358-8300

E-mail : humas@bca.co.id