Jakarta, January 17th, 2022 – To begin 2022, Blue Bird, the leading transportation service provider in Indonesia, has collaborated with Bank Central Asia (BCA) to launch a new feature that allows passengers to book taxi rides easily via the BCA Mobile app, offering reliability and convenience in mobility. The new feature is expected to serve more people amidst the increase in mobility as the economy recovers in a post-pandemic world.
Blue Bird’s Deputy President Director Andre Djokosoetono and BCA’s Executive Vice President I Ketut Alam Wangsawijaya inaugurated the launch in a webinar on January 17th, 2022. The collaboration between the leading taxi service provider and the country’s top private bank reflects their shared commitment to transformation and innovation, providing convenience to serve people’s mobility demands, explore new opportunities, and bring happiness.
Blue Bird's Deputy President Director Andre Djokosoetono said the firm's collaboration with BCA proved its commitment to providing safe, comfortable, and reliable mobility service for customers of Bluebird and BCA.
"We strive to stay relevant with our customers' needs amidst the Covid-19 pandemic. Providing safe and convenient mobility service is part of our business expertise as more people pay closer attention to their hygiene and health in these uncertain times. Now, they have more options to access Bluebird's services," said Andre.
BCA Executive Vice President I Ketut Alam Wangsawijaya said, "Transportation is essential for people's mobility and it affects the national economy. As a national bank, BCA continues to support the country’s economic recovery through collaboration. Today, we are collaborating with Blue Bird to provide the Taxi Menu, available via the Lifestyle feature in our BCA Mobile app. We hope the Taxi Menu can provide passengers with convenient and hassle-free transportation service."
With the new taxi-booking feature available in BCA mobile, the two companies are offering a safe and convenient way to travel amidst the pandemic uncertainties. Passengers are also provided with the option to pay the fares easily using BCA's flagship payment features.
The first 100 passengers can use the BCABLUEBIRD promo code to get a 30% discount when booking taxis via the Lifestyle feature in BCA Mobile. The promo code will only be available throughout January 17th and February 6th, 2022. For more information, please visit bca.id/promolifestyle
Andre said he was pleased to collaborate with BCA as a partner to push digital transformation. "Blue Bird continues to push the company's business transformation, including the implementation of Multi-Channel Reservation. We believe our collaboration with BCA will bring more added value to our customers, with BCA being the largest private bank having more than 65 years of expertise as of 2022," said Andre.
BCA Collabs with Bluebird to Launch Taxi Menu, Available via BCA Mobile’s Lifestyle Menu – Executive Vice President of BCA, I Ketut Alam Wangsawijaya (right) and Deputy President Director of PT Blue Bird Tbk, Andre Djokosoetono (left) attended the launch webinar on Monday (Jan 17th). The collaboration aims to provide safe, comfortable, and reliable mobility service for customers of Bluebird and BCA.
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About PT Bank Central Asia Tbk (as of 30 September 2021)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA offers a full range of financial services in consumer, SME, commercial and corporate segments. As of December 2021, BCA has the privilege of serving 29 million customer accounts, processing around 48 million of daily transactions through a network of 1,242 branches; 18,034 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With more than 25,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Corporate Secretary & Communication
Public Relations
Address : Jl. MH Thamrin No.1, Menara BCA 20 th Floor. Jakarta 10310
Telepon : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
