Jakarta, 26 March 2017 - With the commitment to instill interest in reading all across Indonesia, PT Bank Central Asia Tbk (BCA) introduces and encourages the public to participate in the “Books for Indonesia” movement on Car-Free Day, Jakarta, Sunday (3/26).
Deputy President Director of BCA Armand W. Hartono and Director of BCA Santoso attended the opening of socialization of “Books for Indonesia” movement. Contributing to the event, various activities were conducted, including zumba, BCA’s 60th anniversary flashmob, stand-up comedy, and Reporter Wannabe games. Additionally, a talk show was also held featuring the Reading Ambassador, presenter of “Kick Andy” Andy F. Noya and Giring Ganesha as a panel, and ended with the song “Arti Sahabat”, the official theme song of “Books for Indonesia” movement.
Books are windows to the world and reading books is a way to open the window to know more about the world we do not know before. “This is what underlies the Books for Indonesia movement that was initiated by BCA. We understand that to improve reading habit in Indonesia, it is necessary to first instill perception, interest and awareness among the younger generation of the benefits of reading books as window to the world and life inspiration,” said Armand.
Through this movement, BCA is inviting all sectors of Indonesian society to take part so that children can gain access to books to supplement their education. The public can directly access www.bukuuntukindonesia.com to join this movement, and then facilitated by Blibli.com, the public can choose the type of donation package. The donation will be converted into books and distributed to various areas in Indonesia. As a form of appreciation, BCA is giving a T-shirt of kindness for those who take part in this movement.
“Books are a source of knowledge and inspiration. By sharing books, we are opening up more opportunities for Indonesian children to have better knowledge. With BCA, let’s create a better change by taking part in #BukuUntukIndonesia movement,” Armand concluded.
Socialization of Books for Indonesia - Deputy President Director of PT Bank Central Asia Tbk (BCA) Armand W. Hartono (left) and Director of BCA Santoso (right) with Andy F. Noya (second right) and Giring Ganesha (second left) invite the public to make a success of #BukuUntukIndonesia movement at the event Books for Indonesia Socialization in Car-Free Day, MH Thamrin, Sunday (3/26). Contributing to the event, various activities are conducted, including zumba, BCA’s 60th anniversary flashmob, and a talk show which ended with the song “Arti Sahabat”, official theme song of “Books for Indonesia” movement.
Deputy President Director of BCA Armand W. Hartono (middle) with Director of BCA Santoso (left) is helping one of the customers donated to the Books for Indonesia movement using EDC BCA. Through this movement, BCA is inviting all sectors of Indonesian society to take part so that children can access to books to supplement their education.
As a form of appreciation, BCA is giving a T-shirt of kindness for those who take part in this movement.
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About PT Bank Central Asia Tbk (as of 31 December 2016)
PT Bank Central Asia Tbk (BCA) is one of the leading private banks in Indonesia focusing on business banking transactions, credit loan facilities, and financial solutions for the corporate, commercial and SME, as well as individual customers. At the end of December 2016, BCA facilitated banking transactions for more than 15 million customers, through 1,211 branches, 17,207 ATMs, and more than 400,000 EDC, supported by 24-hour internet and mobile banking.
For more information, please contact :
PT BANK CENTRAL ASIA TBK
Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau
Address : Jl. MH Thamrin No. 1
Menara BCA Grand Indonesia 20th Floor
Jakarta Pusat
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
