Jakarta, 11 October 2018 – Understanding the value of health as an important asset in life, PT Bank Central Asia Tbk (BCA), as an institution close to the people, undertake initiatives to reach and accommodate the needs of the people. Through a collaboration with AIA, BCA launches the latest product named Maksima Critical Illness Protection (PRIMA).
Attending the Launching of PRIMA was Director of BCA Suwignyo Budiman, Director of BCA Erwan Yuris Ang accompanied by Senior Executive Vice President of Wealth Management of BCA Christine Setyabudhi, Executive Vice President of Wealth Management Eva Sumampouw, President Director of AIA Financial Ben Ng, Director of Financial Partnertship Distribution of AIA Naresh Krishnan, and Chief Marketing Officer of AIA Financial Lim Chet Ming in Jakarta, Thursday (11/10).
On the occasion, Director of BCA Suwignyo Budiman said that healthy body and soul is everyone’s dream. However, health problems or sickness are unpredictable. “Therefore, BCA and AIA are taking steps to provide life protection and critical illness solution, which cost more every year,” saidSuwignyo.
PRIMA is a bancassurance product, a result of collaboration between BCA and AIA insurance company. PRIMA offers a traditional insurance product that provides a lifetime critical illness protection. Simply subscribe to a 10 or 20-year level premium, customers will get protection agains three risks namely critical illness, death and death due to an accident.
President Director of AIA Financial Ben Ng said, “AIA and BCA’s strategic partnership that has been established for more than 10 years is a manifestation of AIA’s strategic plan to strengthen the bancassurance distribution channel. The launching of PRIMA was based on the shared vision of the two companies to provide a comprehensive financial planning and protection solution. Through the partnership with BCA, we wish to open access to a broader life insurance inclusion and educate the public on the importance of obtaining a long-term financial planning, including protections against critical illnesses.”
Chief Marketing Officer of AIA Financial Lim Chet Ming added that, “PRIMA provides protection against 60 major critical illness conditions (including cancer and heart attacks), and Angioplasty Surgery Actions, affordable premiums starting from Rp300 thousand, with a premium paying term of 10 or 20 years, and cash value benefits. Customers will get a lifetime insurance protection, where premiums paid based on the age of entry and do not change throughout the payment period,” added Lim Chet Ming.
Today, lifestyle habit is one of the contributing factors to critical illness. It can strike people of all age, whether productive or aged. With afforadable premiums and lifetime protection, PRIMA provides protection for people of all age. PRIMA was launched to answer the concerns related to the high medical expenses for critical illness. The AIA Healthy Living Index Survey 2018 shows that 87% of Indonesians are very concerned about the expenses of critical illness treatment. Diseases that are considered to have significant financial implications including cancer (53%), heart disease (47%) and diabetes (31%). For cancer treatment, 31% used up savings to pay their bills and 28% from insurance.
PRIMA Insurance offers its holders a number of benefits. These benefits include a death benefit of 100% of the sum insured, a death benefit due to accident of 200% of the sum insured, a minor critical illness of 100% of the sum insured, an angioplasty surgery for 25% of the sum insured (maximum of Rp250 million), minor critical illness (optional) of 25% of the sum insured, and end of policy benefit of 100% of the sum insured.
“PRIMA is the first traditional insurance product that provides a lifetime critical illness protection marketed through the bancassurance distribution channel via BCA and is expected to provide the public with multiple coverage of health protection,” Suwignyo concluded.
BCA and AIA Financial Launch Maksima Critical Ilness Protection (PRIMA) - Director of BCA Suwignyo Budiman (second left), Director of BCA Erwan Yuris Ang (left), President Director of AIA Financial Ben Ng (second right), Director of Financial Partnership Distribution of AIA Naresh Krishnan (right) rang the siren, marking the launching of Maksima Critical Protection product (PRIMA) in Jakarta, Thursday (11/10).
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About PT Bank Central Asia Tbk (as of 30th June 2018)
PT Bank Central Asia Tbk (BCA) is one of the leading commercial banks in Indonesia with a core focus on transaction banking business and providing loan facilities and solutions to the corporate, commercial & SME and comnsumer segments. At the end of June 2018, BCA had the privilege of serving 18 million customer accounts, processing millions of transactions every day through 1,241 branches, 17,565 ATMs and more than 490 thousand of EDC machines as well as transactions made over the 24-hour internet and mobile banking systems.
About AIA in Indonesia
PT AIA FINANCIAL (“AIA”) is one of the leading life insurance companies in Indonesia that registered and supervised by the Indonesian Financial Services Authority. AIA in Indonesia is a subsidiary of the AIA Group. AIA offers various products ranging from life insurance, health insurance, personal accident insurance, and unit linked products, including Sharia based insurance, as well as employee benefits services, severance and pension fund (DPLK). These products are marketed by our 6.600+ experienced professional sales force through multi distribution channels including Agency, Bancassurance, Corporate Solutions (Pension & Employee Benefits).
AIA prides itself on playing a leadership role in Indonesia’s life insurance industry, which has led to recognition by numerous third party awards givers in recent years.
For more information, please contact :
PT BANK CENTRAL ASIA TBK
Corporate Secreatriat Division – Corporate Communication Sub Division
Public Relations Bureau
Address : Jl. MH Thamrin No. 1
Menara BCA Grand Indonesia Lt. 20
Jakarta Pusat
Telepon : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
Lia Merdekawaty
Corporate Communication Manager
PT AIA Financial
0812 8269 8084
Email : Lia.merdekawaty@aia.com
PT AIA Financial
AIA Central
Jln Jenderal Sudirman Kav. 48 A
Jakarta Selatan 12930
Telepon (021) 5421 8888
