First in Bandung, BCA Supports World’s Largest Book Bazaar, Big Bad Wolf (BBW) 2019

Bandung, 27 June 2019 – To increase interest in reading while providing a venue to search and find quality readings, BCA collaborates with PT Jaya Ritel Big Bad Wolf Indonesia to organize the world’s largest book bazaar, the Big Bad Wolf (BBW) 2019. The BBW Bandung will be held at Kota Baru Parahyangan, on 28 June until 8 July 2019. BCA and BBW offer discounts from 60%-80% for all import books.

Looking at the high enthusiasm at the last BBW book bazaar at ICE BSD, Tangerang, in March, the bank BCA this time is moving the venue to Bandung for the first time. Attending to open the event was Governor of West Java Ridwan Kamil accompanied by Head of BCA Regional Office I Bandung Lanny Budiati, Deputy Regent of West Bandung Hengky Kurniawan, Director of Metro TV News Don Bosco Salamun, President Director of PT Jaya Ritel Indonesia Uli Silalahi, Head of Library and Regional Archives Office of West Java Province Riadi, SKM. MPH, Head of the West Java Regional Office of the Indonesian Broadcasting Commission Dedeh Fardiah, Chairperson of Indonesian Communication Forum (FKPPI) for West Java Yana Mulyana, General Secretary of Indonesian Communication Forum (FKPPI) Anna Sentot, General Secretary of Indonesian Communication Forum (FKPPI) for West Java Selly Febian, and representative of PT Satya Parahyangan Resort Pauline Lyman in Bandung, Thursday (27/06).

“Through this event, we want to encourage families and the general public to instill reading habit and facilitate them with affordable quality books. A book may provide valuable insights, and once it becomes part of one’s life, it becomes a great teacher that provides them with valuable knowledge and values of life,” Lanny Budiati elaborated.

The world’s largest book bazaar Big Bad Wolf Book Sale is presented by PT Jaya Ritel and has been held in Jakarta four times. Due to its high enthusiasm, in 2019, the Big Bad Wolf will visit several cities in Indonesia.

Millions of books were presented at the BBW Bandung for 11 days 24/7, including two additional Preview Sale Days which was held on 26-27 June 2019. BCA’s customers can use their BCA Credit Card, chip Debit BCA, Sakuku and Flazz to enjoy attractive promos.

The promos are including cashback vouchers of up to Rp500,000 with BCA Credit Card & chip Debit BCA, 50% off for BBW voucher purchases using Reward BCA, Buy 7 Get 8 Magical Augmented Reality Books program, additional 20% off for select books, and 0% BCA installment plan for 3 and 6 months.

Lanny Budiati said that the opportunity to hold the Big Bad Wolf event was something special, because it served as a long-term investment to increase intellectual growth. People will have wide opportunities to get quality reading, educate and pass on reading awareness to the next generation and contribute significantly in national education.

“We are calling for families, educational institutions and organizations, book clubs and communities to seize the opportunity to add new quality books to their collection,” said Mrs. Lanny Budiati.

Indonesia has seen the reading interest of Indonesian people are still low compared to other countries. According to the "Most Littered Nation in the World" study conducted by Central Connecticut State Universityin March 2016, Indonesia ranked 60^th out of 61 countries in terms of reading interest. In 2017, the National Library’s data shows the average Indonesian reads three to four times a week. Meanwhile, on average, they read a total of five to nine books a year.

The Opening of Big Bad Wolf (BBW) Bandung – Head of BCA Regional Office I Lanny Budiati (right) together with Governor of West Java Ridwan Kamil (center) and President Director of PT Jaya Ritel Indonesia Uli Silalahi (left) at the book bazaar Big Bad Wolf (BBW) in Kota Baru Parahyangan, Bandung (27/06). BCA collaborated with PT Jaya Ritel Big Bad Wolf Indonesia in organizing the world’s largest book bazaar, the BBW which was held in Kota Baru Parahyangan from 28 June until 8 July 2019. BCA and BBW offer discounts from 60%-80% for all import books.