Jakarta, 24 June 2021 – Indonesia, which consists of thousands of islands and ethnic groups, holds a lot of potential that can be preserved, one of which is the Indonesian culinary. Amid the continuous pandemic, you do not have to go outside because you still can enjoy these special cuisines from home. PT Bank Central Asia Tbk (BCA) as part of the community also understands this condition by inviting people to learn how to cook Indonesian cuisine through the LDR “Watch From Home” culinary talk show series.
BCA encourages people to give more appreciation towards the variety of Indonesian culinary through the virtual talk show, "Watch From Home" (LDR), which features Chef Martin Natadipraja as a guest and BCA CSR EVP Inge Setiawati. The LDR virtual talk show is broadcasted on Instagram @goodlifebca and SolusiBCA's Youtube channel at 19.00, Thursday (24/06).
“BCA has fostered tourism villages, each of which has its own tourism potential and also interesting culinary delights. Through this virtual activity, we want to invite the public to recognize and experience this culinary firsthand. Cooking at home is currently the preferred activity to do in the midst of this pandemic. In addition to adding insight into culinary, this will also help us to be able to consume healthy and clean food, "said Inge Setiawati.
Indonesian cuisines are so unique that they can make people want to return to an area to taste them again. On this special occasion, BCA also re-introduced Bakti BCA fostered tourist villages along with variations of their typical culinary menu. For example, the tourist village of Sijunjung in Padang has special food, namely Dendeng Batokok, which is smoked beef jerky. Through this activity, BCA also invites the audience to learn and cook for themselves at home, one of the typical West Java snack menus, namely cireng bumbu rujak, through a cooking demonstration.
On that occasion, Inge again explained BCA's criteria in selecting fostered villages carried out through various stages; registration, selection of the Bakti BCA internal team to the survey stage conducted by BCA. In the selection process, Bakti BCA also emphasizes several factors, such as the access to enter the village, the achievements of the village, and the local champions. This aims to support the training program that will be provided to selected villages. On the same occasion, Inge also opens up wide opportunities for other villages in Indonesia who want to be fostered and given training by BCA.
“For tourism village administrators, this culinary inspiration is an effort and a form of motivation that we present to be able to be creative with ingredients that are locally available. Through today's activity, it is hoped that it will increase awareness of local cuisine as well as Indonesian tourism, which has great potential. Going forward, it has become BCA's commitment to present inspiring and innovative programs like this,” Inge concluded.
“Watch From Home” (LDR) Virtual talk show Culinary series – BCA CSR EVP Inge Setiawati (left) with Chef Martin Natadipraja after the demonstration of Indonesian culinary cooking on Thursday (24/06). Through the LDR program, BCA invites and motivates the community along with tourism village administrators to remain optimistic about tourism in Indonesia even in the midst of a pandemic situation. Inge also opens up wide opportunities for other villages in Indonesia who want to be fostered and given training by BCA.
About PT Bank Central Asia Tbk (as of 31 March 2021)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of March 2021, BCA has the privilege of serving more than 25 million customer accounts, processing around 41 million of daily transactions through a network of 1,244 branches; 17,634 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With more than 24,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
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