PT Bank Central Asia Tbk (BCA) once again won the Marketer of the Year award at the 2025 Indonesia Marketing Excellence Awards, held in Jakarta on October 15, 2025. This year, BCA took home a total of 14 awards, including 5 Gold, 2 Silver, and 7 Bronze recognitions.
Some of BCA’s campaigns that contributed to this achievement include Tenang Duluan, Ramadan – Gigih Raih Kemenangan, Poket Valas – Jo Tak Perlu Aksi, Modus Agak Laen – Don’t Know? Kasih No!, and #SekarangWaktunya BCA Expoversary 2025. These campaigns were recognized for their effective combination of creativity and a deep understanding of customer behavior in the digital era.
BCA’s achievements in 2025 continue the positive momentum that has been building since 2023. At the same event in 2023, BCA also earned the title of Marketer of the Year and took home 11 awards, including those in the categories of Brand Strategy, Content Marketing, and TV/Video Advertising. One of the most notable campaigns at that time was #TolakDenganAnggun, which aimed to raise public awareness of digital fraud.
In 2024, BCA also earned the title of Marketer of the Year, taking home 10 Gold, 7 Silver, and 4 Bronze awards for its #BuktiBaktiBCA, BCA Expoversary 2024, and Don’t Know? Kasih No! campaigns, which were recognized for their success in delivering creative and educational messages to the public.
The series of awards reflects BCA’s consistency in delivering relevant and impactful communications to its customers. Through a data-driven approach and the optimization of digital channels, BCA continues to deliver messages that are informative, educational, and easy for the public to understand.
Winning the Marketer of the Year title for three consecutive years has further motivated BCA to keep innovating and providing the best experiences for its customers.
