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13 Sep 2023

“BCA Goodlife x Brightspot Market” Pop-up Market: Targeting Urban Community

Jakarta, 13 September 2023 - PT Bank Central Asia Tbk (BCA) is once again teaming up with Brightspot Market to host an urban lifestyle pop-up market named BCA Goodlife x Brightspot Market 2023. BCA Goodlife x Brightspot Market 2023, under its new name, is scheduled to take place at Plaza Senayan in Central Jakarta during two separate weeks: from 27th September to 1st October, and then it will resume from 6th to 8th October 2023. This event represents a concrete demonstration of BCA's commitment to always stand by its customers, including the younger generation.

BCA Goodlife X Brightspot Market 2023 Press Conference was attended by EVP of Transaction Banking Business Development of BCA, I Ketut Alam Wangsawijaya, along with Brightspot Market's Co-founders, Leonard Theosabrata and Anton Wirjono. During the press conference, they discussed the collaboration between BCA and Brightspot Market and the potential for this event to empower local brands, enabling them to gain recognition and emerge as Indonesia's flagship brand.

The Indonesian Population Census 2020 reveals that over 50% of Indonesia's population is primarily comprised of Generation Z (27.9%) and Millennials (25.9%), with both generations falling within the 11-42 age range. These demographics constitute the target market for BCA's consumer products. This has inspired BCA to introduce a new event concept, "BCA Goodlife." Looking ahead, BCA plans to organize more urban lifestyle-themed events that align with current trends and public interests. BCA Goodlife activities are also expected to strengthen the creative industry and boost national economic growth.

EVP of Transaction Banking Business Development of BCA, I Ketut Alam Wangsawijaya, stated, "We are delighted to collaborate once again with Brightspot Market to host an event that celebrates urban lifestyle trends. As we know, these trends are shaped not only by international brands but also by the numerous emerging local brands that contribute positively to the growth of the creative industry in Indonesia. In line with BCA's mission to accelerate the realization of Sustainable Development Goals (SDGs), BCA is committed to continuously promoting the progress of the sustainable creative industry. This commitment aligns with Brightspot Market, which has consistently served as a platform for various creative industries since 2009."

Having initially partnered with Brightspot in 2022, BCA Goodlife x Brightspot Market 2023 event is a part of BCA's strategy to maintain a consistent presence in the lives of the community, particularly targeting the youth. Since its initial launch, Brightspot Market has gained popularity among both creative industry players and visitors. Therefore, BCA Goodlife x Brightspot Market 2023 is perfectly aligned with BCA's business strategy.

Ketut continued, “To improve the convenience for the tech-savvy younger generation, who live closely with technology, BCA consistently leverages technological innovations in its banking services. To meet the diverse needs of our customers and accommodate the growing trend of Banking from Anywhere, BCA has integrated both online and offline services for our valued clients. We hope this event can assist creative industry players and customers in conducting transactions seamlessly with BCA's offered products.”

This technological innovation can be seen in the diverse payment methods offered at the BCA Goodlife x Brightspot Market 2023 event. During the event, visitors are able to purchase through QRIS on myBCA/BCA mobile/Sakuku, BCA Credit Card, and BCA Debit. To add the event's festivities, BCA will also offer special promos, including:

  • Receive a Rp100.000,- shopping voucher with a minimum transaction of Rp300.000,- using myBCA.
  • Get a Rp200.000,- shopping voucher for a minimum transaction of Rp800.000,- when using BCA Credit Cards, BCA Debit Cards, or QRIS on myBCA, BCA Mobile, and Sakuku.
  • Receive a Double Value Voucher with a minimum BCA Reward of Rp50.000,- to obtain a shopping voucher worth up to Rp600.000,-
  • 0% installment program for up to 12 months with a minimum transaction of Rp500.000,-
  • Explore various other attractive promotions at Plaza Senayan's tenants.

"After last year's success in attracting 60,000 visitors and having 211 merchants involved, we hope that this year's BCA Goodlife x Brightspot Market 2023 event can continuously encourage the growth of the creative industry, creating a positive impact on Indonesia's economic growth," Ketut concluded.

BCA Goodlife X Brightspot Market 2023: Encouraging Local Brands to Elevate - EVP of Transaction Banking Business Development of BCA, I Ketut Alam Wangsawijaya (on the right), pictured with Brightspot Market Co-Founders Leonard Theosabrata (in the center) and Anton Wirjono (on the left) during the BCA Goodlife X Brightspot Market 2023 press conference (12/09). This urban lifestyle pop-up market event will be held in two different weeks, from 27th September to 1st October and from 6th to 8th October 2023. Its aim to introduce more local brands to the younger generation. To support the event, BCA will offer various attractive promotions to encourage visitors to participate and support all the local brands taking part in BCA Goodlife X Brightspot Market 2023.


About PT Bank Central Asia Tbk (As of 30 June 2023)

BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of June 2023, BCA has the privilege of serving more than 37 million customer accounts, processing around 80 million of daily transactions through a network of 1,251 branches; 18,483 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With around 25,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.


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