Jakarta, 18 November 2020 – As part the national financial system, PT Bank Central Asia Tbk (BCA) continues to support the economic recovery in Indonesia through various programs. This time, CSR BCA and Regional Office XII collaborate with Blibli.com to organize an online marketing webinar aimed at customers who want to start a business on e-commerce platforms.
The online marketing strategy webinar “Digital Marketing Strategies on e-Commerce Platforms” featured Executive Vice President of SK CSR of BCA Inge Setiawati, Vice President of CSR of BCA Ira Bachtar, Head of BCA Regional Office XII Yandy Ramadhani and Shirley Handoko as Acting Vice President of Seller Engagement & Academy of Blibli.com as keynote speakers on Wednesday (18/11). The webinar was followed by more than 130 participants.
“BCA cares about the business continuity of its customers, especially during the pandemic where many businesses are facing difficult times. One of the solutions we offer today is the online marketing webinar that can be a source of inspiration and provide our customers with a business alternative on e-Commerce platform. The program is a collaboration between BCA and Regional Office XII, which was planned to take place in other regions as well,” said Inge Setiawati Executive Vice President SKCSR of BCA.
“We understand that some businesses owned by our customers or borrowers are affected by the pandemic. Through the webinar, we provide various modern business solutions beneficial for borrowers or prospective borrowers at BCA. Particularly today where digital marketing is a compulsory for online business. Regional Office XII is proud to be part of this online marketing webinar for the first time,” said Yandy Ramadhani – Head of Regional Office XII
“E-commerce is a growing trend among many businesses, and Blibli.com as an e-commerce platform can be a bridge between customers and sellers to establish a business deal. We hope that the seminar can be beneficial for all participants to implement digital marketing strategies in their business,” said Inge Setiawati.
The Excellent Business Solution program is part of BCA’s Corporate Social Responsibility (CSR) aimed at empowering MSMEs, communities and villages with tourism and cultural education potentials. In the long run, the program is expected to improve the quality of human resources that subsequently increases economic capabilities and self-sufficiency.
“The empowerment program done by BCA through its Excellent Business Solution, specifically for businesses in rural areas, can provide new hope in the face of pandemic. Thanks to today’s technological advancement that allows for easier equitable distribution and provision of education like today that is accessible to all Regional Offices,” Inge Setiawati concluded.
BCA and Blibli.com Hold Online Marketing Webinar – Executive Vice President of CSR of BCA Inge Setiawati (below), Head of Regional Office XII Yandy Ramadhani (top left), and Acting Vice President of Seller Engagement & Academy of Blibli.com Shirley Handoko (top right) during the Webinar “Digital Marketing Strategies on E-Commerce Platforms” on Wednesday (08/11). BCA collaborated with Blibli.com to host an online marketing webinar aimed at customers who want to start a business on e-commerce platforms. Various modern business solutions beneficial for borrowers and potential borrowers at BCA were thoroughly explored in the webinar. The program is expected to help improve the quality if human resources that subsequently increases economic capabilities and self-sufficiency.
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About PT Bank Central Asia Tbk (as of 30th September 2020)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of September 2020, BCA has the privilege of serving 23.0 million customer accounts, processing around 33 million of daily transactions through a network of 1,249 branches; 17,415 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With more than 24,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau
Address : Jl. MH Thamrin No. 1
BCA Grand Indonesia Lt. 20
Jakarta Pusat
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
