Jakarta, 5 November 2020 – In order to adapt to a change amid the dynamic environmental conditions, adaptability and innovation capability are a requirement. Like PT Bank Central Asia Tbk (BCA) that organizes a Live Instagram Talkshow program “Holiday from Home” as an alternative to conventional vacation for the customers and Indonesian people during the Covid-19 pandemic. Repeating its premier success in October, this time BCA calls for the Indonesian public to try virtual holiday to BCA-assisted villages in West Sumatra.
In its second episode, “Holiday from Home”, Executive Vice President of CSR of BCA Inge Setiawati, Vice President of CSR of BCA Ira Bachtar, and travel blogger Backpacker Tampan call for Indonesians to get to know BCA-assisted villages in West Sumatra better through Instagram @goodlifebca and Youtube SolusiBCA on Thursday (05/11). Please note that the Instagram Live LDR “Holiday from Home” Talkshow is a series of the Bakti BCA program, which are held every Thursday at 19.00 – 20.00 WIB.
“Despite the Covid-19 pandemic, we can still experience “Holiday from Home”. Virtual holiday delivers a new and unique experience, which is no less interesting than conventional in-person tour. As for the destination, we selected the traditional settlement of Sijunjung & Nagari Silokek in West Sumatra. These two BCA-assisted villages offer spectacular natural scenery and rich culture,” said Inge.
The traditional settlement of Nagari Sijunjung offers a picturesque rural tourism where ethnic groups harmoniously share the land. Tourists can learn about the culture and the indigenous Minangkabau people who live there. Here, rumah gadang (customs house) is still greatly preserved. It serves as a residence and activity center. Tourists who come to the traditional settlement of Sijunjung can stay in designated homestays. There are various interesting activities that tourists can do during their stay, including weaving, pencak silat (Indonesian martial arts), cooking Galamai (signature West Sumatran snack), and Bajamba, the traditional communal meals.
Meanwhile, Nagari Silokek is a land of great natural splendor, including natural caves with their unique stalactite and stalagmite formations. Tourists can explore many sites and attractions such as Ngalau Basure, Hamparan Pasir Putih, Sangkiamo Suspension Bridge, and Batangtaye Falls and Bukik Kajay. BCA has provided the local communities with training including Service Excellence, local homestay service standards, tour guides as well as providing facilities for cave cruising.
BCA continues to give attention to the tourism potential to drive economic and tourism movements in its assisted villages. Today, BCA has 12 assisted villages that scattered throughout Indonesia, where two of them located in West Sumatra, namely the traditional settlement of Sijunjung and Nagari Silokek. While the other 10 assisted villages are Kampung Batik Gemah Sumilir; Doesoen Kopi Sirap; Tamansari Tourism Village; Pucak Tinggan Tourism Village; Gunong Lumut; Bukit Peramun; Wisata Aik Rusa Berehun; Wirawisata Goa Pindul; Pentingsari Tourism Village; and Wukirsari Wayang Village.
“The challenges that we are facing today do not hinder BCA to continue to support BCA-assisted villages. We continue to strive to provide training to local communities in our assisted villages, especially in terms of utilizing digital means. BCA hopes that, in time, these assisted villages are ready to host tourists. The second episode of the Instagram Live Talkshow “Holiday from Home” is expected to increase awareness about the Sijunjung & Nagari traditional villages and make these two villages an attraction recommendation when the situation returns to normal,” Inge concluded.
BCA Invites Customers to “Holiday from Home” to Assisted Villages in West Sumatra Ajak – Executive Vice President of CSR of BCA Inge Setiawati (right) during the Instagram Live Talkshow “Holiday from Home”, which was held on Thursday (05/11). Through this program, BCA calls for the Indonesian public to take virtual vacation to BCA assisted villages. In the second episode, the village that we visited were Sijunjung & Nagari Silokek traditional village in West Sumatra. The traditional settlement of Nagari Sijunjung offers a picturesque rural tourism where ethnic groups harmoniously share the land. Nagari Silokek is a land of great natural splendor, including natural caves with their unique stalactite and stalagmite formations. BCA continues to give attention to the tourism potential to drive economic and tourism movements in its assisted villages.
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About PT Bank Central Asia Tbk (as of 30th September 2020)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. As of September 2020, BCA has the privilege of serving 23.0 million customer accounts, processing around 33 million of daily transactions through a network of 1,249 branches; 17,415 ATMs as well as the 24-hour internet & mobile banking systems; supported by 24/7 Halo BCA contact center. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationship with customers, putting people first, and making positive impact on society at large. With more than 24,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau
Address : Jl. MH Thamrin No. 1
BCA Grand Indonesia Lt. 20
Jakarta Pusat
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
