Yogyakarta, 29 August 2024 - More than 10,000 visitors crowded the Pasar Kangen at “Gebyar BCA Merah Putih: Indonesia Banget!” during August 22 - 24, 2024, in Prambanan Temple complex, Yogyakarta. The final day of the event, Saturday (24/8), marked the peak of excitement, with long lines of buyers causing various food and beverage stalls to sell out before the event finished.
The crowd density happens in almost every stall in Pasar Kangen. Among the 60 local MSMEs participating, such as Leker Noto Kangen, Sate Kronyos, Semprong Atri, Es Goyang Jadoel, Dawet Ireng, and others, were packed with visitors until creating queues. This highlighted the public's interest and enthusiasm for traditional snacks.
The high enthusiasm of visitors for purchasing various traditional foods at Pasar Kangen led many stall owners to restock their products. The MSME owners expressed their happiness at being facilitated by BCA to sell their products at the “Gebyar BCA Merah Putih: Indonesia Banget!”.
Presented by Bakti BCA, Pasar Kangen presence in the “Gebyar BCA Merah Putih: Indonesia Banget!”, is a real form of BCA's commitment to preserving and nurturing Indonesian culture, particularly in the culinary field. Through this event, the public can enrich their culinary experiences and knowledge, allowing them to better appreciate and love their cultural products.
“Gebyar BCA Merah Putih: Indonesia Banget!” event was held for the first time as part of the celebration of Indonesia's 79th Independence Day. Through this activity, BCA showcased various local MSME potentials by collaborating with Pasar Kangen, under Ong Hari Wahyu.
"We appreciate the collaboration with BCA and see the same mission in creating a sustainable positive impact on society, especially local MSMEs. This is our second collaboration with BCA. This partnership also proves that we take pride in Indonesian-made products," said Ong, who is known as Pak Ong.
The mount visitors, particularly at the peak of the event on Saturday (24/8), were also caused by the enthusiasm to watch performances by several well-known local artists, such as Ririn Sinden Gemoy, Jogja Hip Hop Foundation, and Bravesboy.
The musical show titled “Nusantara: Jiwa Surga Khatulistiwa” at the Ramayana Ballet Prambanan also became an attraction for people to visit. This performance featured various traditional dances, songs, and music from different regions. It also included special appearances by Bakti BCA Ambassador Nicholas Saputra, Puteri Indonesia 2024 Harashta Haifa Zahra, and MALIQ & D'Essentials.
BCA EVP Corporate Communication and Social Responsibility Hera F. Haryn explained, “Gebyar BCA Merah Putih: Indonesia Banget!” event combines three of Bakti BCA's five pillars: Bakti Pendidikan (Education), Bakti Budaya (Culture), and Desa Bakti BCA (Community). We hope this event not only fosters a love for Indonesian culture but also creates a multiplier effect for the economy, benefiting
artists, the creative industry, and local MSMEs.”
Much like the public's enthusiasm at Pasar Kangen, the art and cultural performances were also packed with visitors who stayed to watch until the end. They sang and danced along, joining in the excitement that continued into the night.
Picture Information 1:
Long Queues at Pasar Kangen, Gebyar BCA Merah Putih - Visitors crowded the final day of Pasar Kangen at the Prambanan Temple complex on Saturday (24/8). Pasar Kangen is an annual event that has been held since 2007 in Yogyakarta. This event offers the warmth of tradition through Indonesian cuisine and local crafts, all wrapped in a nostalgic atmosphere.
Picture Information 2:
More than 10,000 Visitors Crowded Pasar Kangen – Over 10,000 visitors crowded Pasar Kangen, “Gebyar BCA Merah Putih: Indonesia Banget!” at the Trimurti Outdoor Plaza, Prambanan Temple Complex. The public's enthusiasm for Pasar Kangen was immense throughout the event, held from August 22 - 24, 2024, especially on the final day.
Picture Information 3:
Full of Entertainment and Local Culture - Visitors also enjoyed watching the main event of “Gebyar BCA Merah Putih: Indonesia Banget!” together, which Nusantara: Jiwa Surga Khatulistiwa”. This musical show was the finale of this program series that showcased 120 talented performers from various regions in Indonesia, Bakti BCA Ambassador Nicholas Saputra, Puteri Indonesia 2024 Harashta Haifa Zahra, and MALIQ & D'Essentials, held at the Ramayana Ballet Prambanan.
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About PT Bank Central Asia Tbk (as of 30 June 2024)
BCA is one of the leading commercial banks in Indonesia with the core business of transaction banking. BCA also offers a full range of financial services in consumer, SME, commercial and corporate segments. By the end of June 2024, BCA has the privilege of serving more than 37 million customer accounts, processing around 95 million of daily transactions through a network of 1,259 branches, 19,163 ATMs as well as internet & mobile banking services and Halo BCA contact center that can be accessed 24 hours. BCA’s presence is complemented by a number of subsidiaries focusing on vehicle financing, sharia banking, securities, general and life insurance, digital bank, remittance as well as venture capital business. BCA is committed to building lasting relationships with customers, putting people first, and making a positive impact on society at large. With more than 27,000 employees, BCA's vision is to be the bank of choice and a major pillar of the Indonesia economy.
PT BANK CENTRAL ASIA TBK
Group Corporate Communication and Social Responsibility - CSR
Corporate Communication
Address : Jl. MH Thamrin No. 1
Menara BCA Lt. 22
Jakarta Pusat 10310
Telephone : (021) 2358-8000
Fax : (021) 2358-8339
E-mail : corcom_bca@bca.co.id
