Jakarta, 9 March 2017 - PT Bank Central Asia Tbk (BCA) BCA has recorded significant transaction growth and obtained both national and international recognition for the quality of its banking products and services. This time, the recognition comes from Markplus Insight and Marketeers through Indonesia WOW Brand for eight (8) BCA products and services.
These eight WOW Brand-awarded products and services include WOW Brand for Klik BCA, ATM BCA, m-BCA, Credit Card BCA, KPR BCA (House Financing), Halo BCA, Tahapan BCA, and Flazz. The awards for these products and services were received by Executive Vice President of Consumer Loan Business, Felicia M. Simon, Senior Vice President of Halo BCA, Wani Sabu, Vice President of Marketing Communication of BCA, Duardi Prihandiko, Vice President of Consumer Business of BCA, I Ketut Alam Wangsawijaya, and Vice President of Marketing Communication of BCA, Susanti Nurmalawati in Jakarta, Thursday (9/3).
“Committed to become Indonesia’s top banking choice, BCA always strives to provide quality products and service banking solutions for its loyal customers. In creating corporate value added, we continuously encouraged technological innovations that allow customers to have quick and easy banking transactions while prioritizing their satisfaction, safety, and convenience in every transaction. We truly recognize the importance of good experience as a catalyst in fostering customers’ trust and loyalty to keep coming back to BCA,” said Felicia.
Indonesia WOW Brand Award is an award ceremony initiated by PT Markplus Indonesia (Markplus, Inc.). In determining the award recipients, a research involving 1,350 respondents has been conducted in Jakarta and its surrounding areas, Banda Aceh, Medan, Pekanbaru, Palembang, Padang, Bandung, Solo, Yogyakarta, Surabaya, Semarang, Balikpapan, Pontianak, Banjarmasin, Makassar, Manado, Denpasar, and Jayapura, to identify customer path based on Purchase Action Ratio (PAR) and Brand Advocacy Ratio (BAR). The respondents have been randomly selected and surveyed by phone on the types of products/services that they used or purchased in the past month. They represent the upper middle class (SEC C minimum) in the age group of 20 – 50 years. Based on the respondents’ survey, Klik BCA, ATM BCA, m-BCA, Credit Card BCA, KPR BCA, Halo BCA, Tahapan BCA, and Flazz have earned the WOW Brand status.
Awards after awards that BCA received have not made the bank complacent. In celebration of its 60th anniversary, BCA has recently launched several innovative products, including the New Paspor BCA, eBranch BCA, Halo BCA Chat, Vira (Virtual Assistant Chat Banking BCA). Not only that, BCA also offers some great anniversary promos, including a special house financing program with 2-year fixed 6.0% eff. p.a, and 3-year capped 6.88% eff.p.a in the subsequent years, and car financing with 3,60% interest rate for 36-month credit period.
“One of BCA’s missions is building a reliable institution in financing and financial solutions for both business and personal customers, as well as understanding various needs of customers and give suitable financial services that guarantee optimal satisfaction of the customers. It has been a great pride for us when the efforts and hard work of the big family of BCA in achieving this mission is appreciated by many,” said Felicia closing her remarks.
BCA Receives 8 Awards – (left to right) Vice President of Consumer Business of PT Bank Central Asia Tbk (BCA) I Ketut Alam Wangsawijaya, Executive Vice President of Consumer Loan Business, Felicia M. Simon, Senior Vice President of Halo BCA, Wani Sabu, Vice President of Marketing Communication of BCA, Duardi Prihandiko, and Vice President of Marketing Communication of BCA Susanti Nurmalawati presenting the eight awards received by BCA in Indonesia WOW Brand 2017 at Raffles Hotel, Jakarta, Thursday (09/03). BCA earned the WOW Brand award for the eight products and services, namely Klik BCA, ATM BCA, m-BCA, Credit Card BCA, KPR BCA (House Financing), Halo BCA, Tahapan BCA, and Flazz.
Executive Vice President of Consumer Loan Business, Felicia M. Simon (second from right), Senior Vice President of Halo BCA, Wani Sabu (kiri), and Vice President of Marketing Communication of BCA, Duardi Prihandiko (right) taking a group picture with the CEO and Founder of Markplus, Inc. Hermawan Kartajaya (second from left) in Indonesia WOW Brand 2017 at Raffles Hotel, Jakarta, Thursday (09/03). Indonesia WOW Brand Award 2017 is initiated by Markplus, Inc. through a research involving 1,350 respondents to identify customer path based on Purchase Action Ratio (PAR) and Brand Advocacy Ratio (BAR). Assessed on these two criteria, BCA is considered to possess high brand awareness in Financial Services Industry sector, a status proven by the eight awards received at the event.
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About PT Bank Central Asia Tbk (as of 30 September 2016)
PT Bank Central Asia Tbk (BCA) is one of the leading banks in Indonesia focusing on business banking transaction, credit loan facilities, and financial solutions for corporate, commercial & SME, as well as personal customers. At the end of September 2016, BCA facilitated banking transactions for 15 million customer accounts through 1,204 branches, 17,057 ATM and hundreds of thousands of EDC, supported by internet banking and mobile banking services.
For more information, please contact :
PT BANK CENTRAL ASIA TBK
Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau
Address : Jl. MH Thamrin No. 1
Menara BCA Grand Indonesia Lt. 20
Jakarta Pusat
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
