Jakarta, 24 October 2018 – The massive development of digital technology that has major impacts in almost every aspect of people’s lives has prompted PT Bank Central Asia Tbk (BCA) as a provider of leading financial institution in Indonesia to participate in providing positive work. These efforts and hard work of BCA have led to positive results, where BCA came up top on the BrandZ Indonesian Top Most Valuable Brands 2018 and become the first Indonesian brand to feature in the global ranking, taking the 99th spot of the BrandZ Global Top 100.
Attending the Discussion Panel and Awards Night in Jakarta, Wednesday (24/10), were Director of BCA Santoso, Minister of Communication and Information Technology of the Republic of Indonesia Rudiantara, Chairman iflix Indonesia Alexander Rusli, CEO of Telkom Telstra Erik Meijer, Representative of Kantar Adrian Gonzalez, and Representative of WPP Ranjana Singh.
"This year is the fourth year of BCA snagging the top rank at the BrandZ Indonesian Top 50 Most Valuable Brands 2018. Named the most popular brand has bring unbridled happiness to BCA as the company’s efforts to build a reputation for being accessible and also the implementation of digital transformation in the provision of financial services to the wider community,” explained Santoso.
Santoso added that in the midst of digital development that begins to penetrate into all fields, BCA simply never stops exploring the needs of the society. Therefore, we pursue sophisticated information technology and data accuracy in order to provide a measured, precise and accurate service for the customers. “Not only that, BCA also has a high concern for quality for every product and service it offers. Service quality is one of our priorities in developing services to BCA loyal customers,” added Santoso.
It was recorded that in 2018, the BCA’s brand value has grown by 20.2% to $12.7 Billion. The year 2018 marks the fourth year of BCA to win the title of the Indonesian Top 50 Most Valuable Brands. In 2017, BCA’s brand value increased by 13% to US$ 10.53 billion or equal to Rp136.5 trillion.
Millward Brown collected 50 brands with highest brand value in Indonesia through The BrandZTM Top 50 Most Valuable Indonesian Brands 2018. The 50 companies were selected based on research conducted by combining the financial value created by a brand and brand contribution. Based on the assessment results, in 2018, BCA brand value reached $12.7 billion, putting it on track to become the only Indonesian brand to enter the Global Top 100 BrandZ, taking the 99th spot.
For BCA, achieving the highest brand value is a result of positive performance. BCA closed the first semester of 2018 with a net profit growth of 8.4% YoY to Rp11.4 trillion from Rp10.5 trillion in the same period last year. The Bank BCA’s operating income, defined as combined net interest and non-interest income, grew by 7.6% to Rp29.5 trillion during the first semester of 2018 compared to Rp27.4 trillion in the first semester of 2017.
BCA Ranks First at the BrandZ Top 50 Most Valuable Indonesia Brands 2018 – Director of PT Bank Central Asia Tbk (BCA) Santoso (second right) with Minister of Communication & Information Technology of the Republic Indonesia Rudiantara (right), Chairman of iflix Indonesia Alexander Rusli (left), CEO of Telkom Telstra Erik Meijer (second left) on the sidelines of a discussion panel at the BrandZ Top 50 Most Valuable Indonesia Brands 2018 in Jakarta, Wednesday (24/10). For the fourth time, BCA once again ranked first at the BrandZ Top 50 Most Valuable Indonesia Brands 2018, putting it on track to the BrandZ Top 100 Most Valuable Global Brands, taking the 99th spot, with brand value of $12.7 billion.
BCA Ranks First at the BrandZ Top 50 Most Valuable Indonesia Brands 2018 – Director of PT Bank Central Asia Tbk (BCA) Santoso (second right) with Minister of Communication & Information Technology of Republic Indonesia Rudiantara (right), Chairman of iflix Indonesia Alexander Rusli (left), CEO of Telkom Telstra Erik Meijer (second right) on the sidelines of the discussion panel at the BrandZ Top 50 Most Valuable Indonesia Brands 2018 in Jakarta, Wednesday (24/10).
BrandZ Top 50 Most Valuable Indonesian Brands 2018 Press Conference – Executive Vice President of Transaction Banking Business Development of BCA Mira Wibowo (second right), (left to right) Chief Commercial Officer Kantar Indonesia Richard McLeod, Chief of Corporate Affairs GOJEK Nila Marita, BrandZ Global Valuation Director Elspeth Cheung, and Marketing Director of Kantar Indonesia Fanny Murhayati on the sidelines of the BrandZ Top 50 Most Valuable Indonesian Brands 2018 Press Conference in Jakarta, Wednesday (24/10). BCA once again ranked first in the BrandZ award for Top 50 Most Valuable Indonesian Brands 2018. This achievement also led BCA to be ranked 99th in BrandZ Top 100 Most Valuable Global Brands
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About PT Bank Central Asia Tbk (as of 30 th June 2018)
PT Bank Central Asia Tbk (BCA) is one of the leading commercial banks in Indonesia with a core focus on transaction banking business and providing loan facilities and solutions to the corporate, commercial & SME and consumer segments. At the end of June 2018, BCA had the privilege of serving 18 million customer accounts, processing millions of transactions every day through 1,241 branches, 17,565 ATMs and more than 490 thousands of EDC machines as well as transactions made over the 24-hour internet and mobile banking systems.
For more information, please contact :
PT BANK CENTRAL ASIA TBK
Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau
Address : Jl. MH Thamrin No. 1
Menara BCA Grand Indonesia Lt. 20
Jakarta Pusat
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
