Jakarta, 8 Maret 2018 – PT Bank Central Asia Tbk (BCA) has once again earned a remarkable achievement for its continuous commitment to providing the best banking solution products and services in addressing diverse customers’ needs in this rapidly growing era of information technology. This time, these recognitions come from Markplus Insight and Marketeers through Indonesia WOW Brand for eight of itsproducts and services. BCA also won the Indonesia Branding Campaign of the YearforDigital category.
The title of WOW Brand for the eight products and services of BCA including Internet Banking, ATM, E-Money, Mobile Banking, Credit Card, KPR, Call Center, and savings. The awards were submitted to Senior Vice President of Consumer Loan of BCA Welly Yandoko and Senior Vice President of Transaction Banking Business Development of BCA I Ketut Alam Wangsawijaya in Jakarta, Thursday (8/3).
“Being the bank that always strives for innovations to fulfill customers’ needs, BCA continues its commitment to providing quality banking solution products and services for its loyal customers. In order to create value added, we continue to encourage technological innovations so that our customers can experience fast and easy banking transactions while still prioritizing customer satisfaction, security, and convenience when performing a transaction,” explained Welly.
Indonesia WOW Brand Award in an award initiated by PT Markplus Indonesia (Markplus, Inc.) that aims to give exposure to the latest branding phenomenon in Indonesia. In determining theaward recipients, a research has been conducted involving 5,800 respondents from Jabodetabek, Bandung, Surabaya, Medan, and Makassar, to identify customer path based on Brand Advocacy Ratio (BAR).
The respondents were asked togive their opinions about select brands based on five categories, namely Aware, Appeal, Ask, Act, and Advocate. Based on the respondents’ assessments, it was conclusive that BCA’s Internet Banking, ATM, E-Money, Mobile Banking, Credit Card, KPR, Call Center, and Savings deserve to win the WOW Brand title.
This year, BCA also won the Indonesia Branding Campaign of The Year awardfor Digital category as an appreciation for brands that registerappropriate marketing strategies. “In order to maintain brand equity in this digital era, BCA always promotes innovative digital banking services so that customers can experience a fast, easy, secure and convenient transaction. BCA is also committed to building a leading banking institution that excelled at settlement of payments and financial solutions for business entities and individuals as well as understanding the diverse needs of customers and providing the appropriate financial services to achieve optimum customer satisfaction. It is an honor for us that theefforts and hard work of BCA’s family in realizing the mission had received appreciation from various parties,” Welly concluded.
BCA Received Awards at Indonesia WOW Brand 2018 – (left-right)Senior Vice President of Consumer Loan of BCA Welly Yandoko and Senior Vice President of Transaction Banking Business Development of BCA I Ketut Alam Wangsawijaya were talking after receiving the awards for BCA at the Indonesia WOW Brand 2018 at Hotel Raffles, Jakarta, Thursday (08/03). BCA received the WOW Brand title for eight of its products and services, namely Internet Banking, ATM, E-Money, Mobile Banking, Credit Card, KPR, Call Center, and Savings, and had also won the Indonesia Branding Campaign of the Year award for Digital category.
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About PT Bank Central Asia Tbk (as of 31th December 2017)
BCA is one of the leading commercial banks in Indonesia with a core focus on transaction banking business and providing loan facilities and solutions to the corporate, commercial & SME and consumer segments. At the end of December 2017, BCA had the privilege of serving more than 17 million customer accounts, processing millions of transactions every day through 1,235 branches, 17,658 ATMs and more than 470 thousands of EDC machines as well as transactions made over the 24-hour internet and mobile banking systems.
For more information, please contact:
PT BANK CENTRAL ASIA
Corporate Secretary – Corporate Communication Sub-division
Public Relations Office
Address : Jl. MH Thamrin No.1
BCA Grand Indonesia Lt. 22
Jakarta Pusat
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
