Jakarta, 05 September 2019 – One of the keys to successful corporate adaptation to the various changes in digital era must begin with a change in mindset and leadership patterns within the company. The digital revolution marked by the increasingly importance of speed, accuracy, convenience and comfort are. With these values, leadership in digital era must address the said culture, both online and offline in every company.
That was the summary delivered by Deputy President Director of PT Bank Central Asia Tbk (BCA) Armand W. Hartono as one of the speakers in 5th ASEAN Marketing Summit forum, in Jakarta, Thursday (05/09). Also attending the forum was Minister of Tourism Affairs of the Republic of Indonesia Arief Yahya, Founder and Executive Chairman of Markplus, Inc. Hermawan Kertajaya, CEO of Alodokter Nathanael Faibis, President Indonesia Esport Premier League Giring Ganesha, Head of Marketing Google INA Veronica Utami, CEO of Clozette Roger Yuen, CEO of Happy Fresh Guillem Segarra and CEO of MarkPlus Inc Iwan Setiawan.
Armand said, the digital ecosystems that bring about change in our society today rely heavily on speed, accuracy, convenience and comfort. Innovations and even corporate revolution were carried out in responding to these demands.
“The change from conventional culture to new online era has made corporations come in contact with digital world through various digital solutions. Such change must be followed by change in leadership culture that pursues same values. Leadership is like a back-end device in the offline phase, sustaining the company’s overall online operations, with the same speed, accuracy, convenience and comfort,” said Armand.
Armand added that the digital transformations made by BCA are focused on providing a more secure and convenient digital services for the customers. From internet banking, mobile banking BCA, Flazz BCA, e-wallet Sakuku, to the latest banking solutions through features such as VIRA BCA, Webchat BCA, OneKlik BCA, QRku, BCA Keyboard, Online Account Opening, and Cardless.
“The digital preferences provided by BCA come from the solidity of the entire team, which was built on the virtue of offline leadership that find their roots in principles and mission aiming at providing benefits to all stakeholders, both internal and external,” Armand concluded.
BCA’s Participation at the 5th Asean Marketing Summit 2019 Forum – Deputy President Director of BCA Armand W. Hartono (left) and CEO of MarkPlus Inc Iwan Setiawan (right) during the 5th Asean Marketing Summit 2019 Forum in Jakarta, Thursday (05/09). Highlighting the theme of ‘Leadership in the Digital Era’, Armand W. Hartono said that one of the keys to successful corporate adaptation to the various changes in digital era must begin with a change in mindset and leadership patterns within the company. The digital transformations made by BCA are focused on providing a more secure and convenient digital services for the customers. From internet banking, mobile banking BCA, Flazz BCA, e-wallet Sakuku, to the latest banking solutions through features such as VIRA BCA, Webchat BCA, OneKlik BCA, QRku, BCA Keyboard, Online Account Opening, and Cardless.
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About PT Bank Central Asia Tbk (as of 30th June 2019)
BCA is one of the leading commercial banks in Indonesia with a core focus on the transaction banking business and providing loan facilities and solutions to the corporate, commercial & SME and consumer segments. At the end of June 2019, BCA had the privilege of serving 20 million accounts, processing millions of transactions every day through 1,246 branches and 17,688 ATMs as well as transactions made over the 24-hour internet and mobile banking systems.
For more information, please contact:
PT BANK CENTRAL ASIA TBK
Corporate Secretariat Division – Corporate Communication Sub Division
Public Relations Bureau
Address : Jl. MH Thamrin No. 1
BCA Grand Indonesia Lt. 20
Jakarta Pusat
Phone : (021) 2358-8000
Fax : (021) 2358-8300
E-mail : humas@bca.co.id
