BCA realizes that online fraud still prevalent in the community, including against banking customers, prompting BCA to conduct anti-fraud education and campaigns. Since 2018, BCA has consistently conducted the #AwasModus campaign to encourage customers and the public to be more aware of the various modes of online fraud as well as tips on maintaining personal data confidentiality.
BCA’s commitment to the campaign has led to another achievement at theMarketeers OMNI Brands of the Year 2023. The award was handed over directly by Marketeers as the organizer of Marketeers OMNI Brands of the Year 2023, to Vice President BCA Rendy Alimudin on Tuesday, 04 April 2023 in Jakarta.
“As a company committed to‘Always by Your Side’, it is our commitment to educate the public, especially about fraud modes commonly found in banking and finance. Our goal is not only to inform the public about the existing fraud modes, but we also strive to provide solutions on how to deal with these modes through educational content,” said Rendy.
Marketeers OMNI Brands of the Year is an award event from Marketeers for brands or companies that have been successful in implementing omnichannel marketing approach over the past year, be it products, services, marketing communications, company activations, and so on.
There are, at least, four assessment criteria for a brand to be named Marketeers OMNI Brands of the Year, namely creativity, innovation, reach, and impact.
According to Iwan Setiawan, CEO Marketeers, BCA was deemed worthy of the Marketeers OMNI Brands of the Year 2023 because the #AwasModus anti-fraud campaign carried interesting, fun, and cross-platform content while maintaining its educational intent.
“BCA has successfully optimized various cross-platform media, such as video content, influencer content, social media content, and television programs presented in an attractive and educative manner. Evidently, #AwasModus is effective in increasing customer awareness, resulting in a significant reduction of number of victims.”
This is the third time BCA has received the OMNI Brands of the Year. BCA won this award back in 2019 and 2021. The OMNI Brands of the Year 2023 award has further motivated BCA to improve public financial literacy.
“It is certainly an honor for us to receive this award, making us even more motivated to promote anti-fraud campaigns and other educational campaigns to help support financial and digital literacy in Indonesia,” said Rendy.
