Posted On : 08-06-2018

Keeping Customer Satisfaction & Loyalty through Digital Innovation

Jaga Kepuasan & Loyalitas Pelanggan dengan Inovasi Digital

For a company, customers are the lifeblood that makes the business alive. Therefore, companies are trying hard to keep their customers satisfied and remain loyal. In this case, PT Bank Central Asia Tbk (BCA) caters the challenge with digital innovation.

“Innovative digital banking services is one of BCA’s number one strengths that drives customer satisfaction and loyalty. Convenience, ease of use, and security in conducting transactions have resulted in high customer confidence in BCA,” said Senior Vice President of Transaction Banking Business Development of BCA I Ketut Alam Wangsawijaya.

Ketut further said, because of this, BCA continues to proactively create innovative products and services according to the changing needs of the customers and technological developments. In addition to thatk, Ketut also talked about the importance of the power of a brand.

“In order to maintain brand strength in the digital era, BCA is constantly encouraging innovative digital banking services to enable customers enjoy the convenience of performing transactions quickly, easily and securely. The commitment is based on our efforts to become the leading provider of the latest technology that supports an integrated multi-channel banking solution,” said Ketut.

By doing so, BCA managed to score the highest points at the Indonesia's Top 100 Most Valuable Brands 2018 oganized by SWA Magazine. BCA’s consistency in innovations was appreciated by being ranked fourth among public-owned company brands in Indonesia.

For your information, the 2018 Indonesia's Top 100 Most Valuable Brands determine the ranks based on the Brand Strength Index (BSI). Data for the rating are obtained from the company, Bloomberg, annual report and Brand Finance’s research. 

BCA was awarded the Indonesia’s Top 100 Most Valuable Brands 2018 as an appreciation to the company that has successfully enhanced its corporate brand position and developed banking solution services in the era of digital transformation.

“We are grateful for the confidence that the customers have placed in us so that our products and services are able to bring positive impact on the Indonesian banking market. Every achievement made by BCA is a victory for us all, also a challenge to maintainand improve the quality of our services and banking solutions for our loyal customers,” said Ketut concluding his remarks.

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