Bank Central Asia Launches BCA MasterCard Platinum Credit Card
Jakarta, 27 May 2010
Jakarta, 26 May 2010 - PT. Bank Central Asia, Tbk (BCA) announced today the launch of the BCA MasterCard Platinum, targeting the rapidly expanding group of young affluent consumers with a one-of-a-kind experience tailored to complement their modern lifestyles.
The young affluent consumers who enjoy modern lifestyle, can soon celebrate life's pleasures in style with the latest offering from BCA MasterCard Platinum Credit Card which has been tailored to the lifestyle needs and aspirations of the discerning young affluent segment, providing them with all BCA Platinum Credit Card privileges and all BCA Credit card benefits.
"This launch with BCA is part of our commitment to provide young affluent consumers in Indonesia with a product that resonates with their lifestyle needs. We understand that today's young cardholders are looking for priceless and fabulous experiences, and we are very pleased to have collaborated with BCA to offer this product to the young customers. It will bring cardholders unparalleled convenience, many great rewards, and travel and lifestyle privileges," said Vadyo Munaan, vice president and senior country manager, Indonesia, MasterCard Worldwide.
The BCA Platinum launching event will be held from May 26-30, 2010, at Senayan City's main atrium. During the event, customers are provided with hot offers for iPhone, iPod Touch, MacBook, BlackBerry, luggage, fashion and many more. Every customer who applies during the event will receive a Rp 750,000 shopping voucher, and every BCA MasterCard holder who makes a transaction during the event will also be able to enjoy attractive prizes.
About BCA Credit Card
As the bank that launched the smart chip-based credit card (EMV-Europay Master Visa), the current number of BCA credit cards are more than two million cards consisting of of BCA Card credit cards, as well as MasterCard, BCA Visa. These credit card products are accepted by more than 80,000 merchants in Indonesia, and millions other places around the world. BCA has 889 branch offices and more than 6,710 ATMs that will ease the lives of the cardholders.
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 21 billion transactions each year, and provides industry-leading analysis and consulting services to financial-institution customers and merchants. Powered by the MasterCard Worldwide Network and through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard serves consumers and businesses in more than 210 countries and territories. For more information, go to www.mastercard.com. Follow us on Twitter: @mastercardnews.
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